Veterans Administration Hospital group at Lebanon, Pa.
INSIGHT #3: YOU’RE KNOWN BY THE COMPANY YOU KEEP
Another lesson from the contractor’s book relates to the impor- tance of the company we keep. The John A. Johnson & Sons book is chock-full of images of completed projects—each doc- umenting the names of the architect and engineer. Little did this contractor know that, 60 years later, this informa- tion would add significant strength to the online ProView version of the company brochure.
In today’s electronic world, getting found is critical. By adding highly relevant information to your images, includ- ing references to architects and owners, web browsers will help your firm rise within the online search results. Besides that, the reference to key consultants provides an immediate indirect testimonial – a subtle suggestion that you are a respected firm with strong industry relationships and have the respect of peer companies.
A new approach to housing: pentagonal and hexagonal structures.
QUESTION:
How many words can you list that describe your firm? Are those words used in your ProView profile to increase your chances of being seen by potential clients and consultants?
