of bad addresses and the number of recipients reporting your message as spam—as well as other factors. Your reputation affects whether your mail gets delivered to the inbox or the junk folder, if at all. Sending 100 to 1,000 emails as a “project blast” has not just become ineffec- tive, but can actually be detrimental to your reputation and future communication efforts.
Before you continue your project communication efforts, examine your current process to ensure that you are being as effective as you can be.
SOME QUESTIONS TO ASK:
• Is someone monitoring the number of messages sent or your response rate?
• Are you getting the desired response from your existing system?
• Are you analyzing the cost and effect of unsent mes- sages (bad email), “bounce backs” and undeliverable
messages and unread messages placed in junk or spam folders?
The Blue Book Network’s new software systems— www.ONETEAM.build and
www.BuildingBlok.com—can help. Our network of engaged commercial owners, architects, contractors and suppliers can improve your deliverability and the effectiveness of all of your project communications.
The Blue Book Network employs industry best practices and utilizes delivery methods that take into account “deliverability measurables.” We have built relationships with the top email ISPs so that all emails sent from our Network make their way to your recipient’s inbox. The Blue Book Network continues to be the industry’s premier vendor communication system, allow- ing you to stay focused on building relationships, not simply on “messaging.”
36
THE WHO’S WHO IN BUILDING & CONSTRUCTION
DISCOVER MORE @
WWW.THEWHOSWHO.BUILD
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