124 DSD
traditional furniture, Thayer Coggin made a bold move in 1953 and began making furniture from the iconic modern designer Milo Baughman. Today, 70 years later, the company is very successfully run by Coggin’s daughter, Royale Wiggins. Living Modern has one of the most extensive selections of their Baughman-inspired designs in Dallas. “We are one of the few showrooms in the country to have a Thayer Coggin gallery,” says Evan. Also new in the showroom
are pieces by Dallas-based American Leather, which designs and manufactures leather and non-leather pieces, including what Evan considers the best sleeper sofa on the market, the comfort sleeper. What’s unprecedented is that
American Leather can make any of their pieces in any leather or upholstery they offer in 30 days or less. Living Modern’s in-shop design studio is set up to help customers explore and select the look and material they want. While Living Modern’s
new offerings are generating excitement in the market, the showroom still offers plenty from its existing lines—some 80 vendors, sourced from all over the world and representing the best names in modern furni- ture, lighting, accessories, area rugs and art. What’s more, the showroom offers something that is very rare in the business: true one-stop shopping. If you see it on the floor, you can have it in your home or office the same day, creating instant gratification. “In the custom business,
sometimes showrooms get in trouble with service. They can’t deliver in a timely manner,” says Evan. “We are very diligent at logistics and that is where one of our core strengths is. We work exclusively with White Glove Delivery, which provides top-notch receiving, storage and delivery services to our valued customers.” While Living Modern’s current business consists of a healthy mix of the trade and walk-in customers, the Gersteins are working hard to draw more inte- rior designers to the showroom with their top-quality service, exclusive collections and competitive pricing. Because of its logistical expertise and dependable vendor relation- ships, Living Modern doesn’t charge the trade for shipping,
receiving, unpacking, assembly or storage.
Meanwhile, the Gersteins ex- pect the demand for high-quality modern pieces to only increase. “Modern furniture fits well as the size of the living environ- ment gets smaller,” says Evan. “People want to simplify and they want clean lines. People want things on a smaller scale.” Living Modern Furnishings & Design is ready to deliver on that trend. 2
LIVING MODERN
FURNISHINGS & DESIGN 3900 Oak Lawn Ave. Dallas, TX 75219 214-559-7050
livingmodernhome.co
Jeff Hampton is a freelance writer based in Garland, Texas. Find out more at
jeffhamptonwriter.com.
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