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outcomes. The member companies of MSF are grateful for the nearly one million cus- tomers who reside in the state of California and they are relying on the CMSP to train these riders properly so they will be safe on the road. On the research front, MSF has invested


over $5 million in recent years for research and development to provide and improve the effectiveness and efficiencies of safety programs for public benefit, and this includes the use of both invested and divested experts. (“Invested” refers to those with motorcycling-specific interests; “divested” refers to others who have a track record of proven success in program devel- opment, administration and instructional systems design.) One result is MSF’s 5th generation learn-to-ride curriculum for novice riders, the BRC (updated), released in 2014, which takes them from being able to ride a bicycle to entering the complex world of traffic on a motorcycle. It’s not something we take lightly. With “Safety” as our middle name, we are passionate about our greater purpose to provide leadership in development of high-quality training and administrative practices. The BRC (updated) embodies a building-block approach that is informed by contempo- rary, proven methods and learning con- cepts designed to provide positive rider outcomes. This most recent BRC iteration includes


expanded content allowed by the technol- ogy of online learning. With fundamental motorcycle safety information readily avail- able online via MSF’s Basic eCourse, the BRC can now address higher-order behav- ioral content – concepts such as visual per- ception, self-assessment, risk-management, and executive-level thinking – by adding to, not replacing, formal classroom interac- tions with a RiderCoach. The riding por- tion of the course has undergone a transformation as well by including 20 per- cent more time on basic motor skills, 30


percent more time on cornering maneuvers and emergency responses, and 30 percent more time on traffic-type interactions. MSF’s member companies invest in MSF


so that we may do what we do as a service to their customers. We never charge fees to states, and an MSF-recognized training site is only responsible for Rider Handbooks ($1.80 per student), eCourse fees (under $5.00 per student) and a site kit (a one-time cost of $275); RiderCoaches pay for their RiderCoach Guide ($75, with free updates). States may charge a modest fee to train can- didates to become RiderCoaches; however, no fees are paid to MSF. It is not about money or sales – it’s about rider safety. Some people shouldn’t ride motorcycles,


and some of them come to that self-realiza- tion during MSF RiderCourses. Students are encouraged to withdraw at any time if they feel they are not ready to become a motorcyclist, and RiderCoaches are trained to proactively “counsel out” students who are not achieving course objectives or who become a risk to themselves or others. When successful course graduates take


their newly learned skills to the street, they will have the basics they need to continue to develop into smart-thinking, safety-con- scious riders who maintain plenty of “risk offset,” something we stress throughout our courses. Riders can continue to reinforce and improve their skills by availing them- selves of MSF’s CORE, which could include taking the Street RiderCourse the day after graduating from the BRC, so they can prog- ress to actual on-street experience with spe- cially trained and certified RiderCoaches. The BRC and SRC are just two of the 24 dif- ferent MSF RiderCourses, all of which pro- vide great self-renewal opportunities. BMW MOA makes many of these available at


their Rider Performance University


activities, and we greatly appreciate that. As you can surmise, MSF is proud to be a “servant leader” for motorcyclist safety.


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Sewn Inside


February 2016 BMW OWNERS NEWS


39


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