FOUNDATIONNEWS FOUNDATION OUR MISSION
The BMW Motorcycle Owners of America Foundation is dedicated to supporting motorcycling and its rich heritage for BMW MOA members and the motorcycling public by
funding programs that advance rider safety, education and training.
BMW MOA FOUNDATION OFFICERS
Chuck Manley, President
cmanley@bmwmoaf.org
Mark Austin, Vice President
maustin@bmwmoaf.org
Bex Becker, Treasurer
bex@bmwmoaf.org
Greg Straub, Secretary
gstraub@bmwmoaf.org
BMW MOA FOUNDATION DIRECTORS Vance Harrelson
vance@bmwmoaf.org Randy Logan
rlogan@bmwmoaf.org Will McHardy
wmchardy@bmwmoaf.org Peter Perrin
pperrin@bmwmoaf.org
BMW MOA FOUNDATION HEADQUARTERS 2539 John Hawkins Parkway Suite 101-111
Birmingham, AL 35244 866-865-1055
Ted Moyer, Executive Director
tmoyer@bmwmoaf.org
Are we betting on winning or surviving?
SUPERSTAKES IS BACK! THE POPULAR Foundation fundraiser will give away at least ten new BMW motorcycles. Ticket buyers in the month of March will be included in the “early bird” drawing to win a GS or GT – your choice! The number of prizes will grow with the
number of tickets sold. For every 1,000 tickets, another motorcycle will be included in the prize drawings. Ticket holders have a guaranteed shot at ten motorcycles, but history tells us the number of motorcycle drawings will increase to 15 and maybe even 20. The odds of winning a new motor- cycle have never been better. After all, it is the Superstakes! As we reviewed the Superstakes promo-
tion plan at a recent meeting, a new board member asked the question, “Do people buy tickets to win a motorcycle or to sup- port the Foundation?” The answer is dif- ferent for everyone, but as charitable as we might be, most of us buy tickets to win. Rarely does a person drop the order blank in the mail box and shout, “I hope this $100 check saves someone’s life!” Instead, we probably look across the table and pro- claim, “Honey, I just mailed in the winning ticket!” The point is not to condemn anyone for
their motivation to buy a ticket. To each his own. However, how powerful would the Superstakes be if we bought tickets to save lives versus to win motorcycles? Maybe we have done a poor job of communicating that fact in the Superstakes. After all, the administrators get caught up in the atmo- sphere of winning, just like the ticket buy- ers do. Don’t misunderstand, the
Superstakes is a very effective promotion, and it provides significant charitable fund- ing for the Foundation and its ultimate goal of increasing motorcycle safety. We have to wonder if we are as serious about surviving as we are about winning. Along with a review of the Superstakes,
the Foundation Board also reviewed the various training programs, including the Paul B. Scholarship Fund. In 2016, 50 peo- ple applied for $250 scholarships to fund the training of their choice. Only 50 peo- ple. Forty-six applicants were awarded scholarships, most at the $250 level. I have purchased plenty of raffle tickets for vari- ous charities over the years, but I can’t recall any raffle with a 92 percent chance of winning $250. Where do I buy those tickets? The Superstakes directly funds the Paul
B. Scholarship program. Every ticket pur- chase is helping someone survive the perils of riding a motorcycle. What if that person is you? Along with your Superstakes order, take a moment to find the training that appeals to you, apply for a Paul B. Scholar- ship and continue to refine your skills and ride as safely as you can. You can apply online at
bmwmoaf.org/paulb. I hope you will purchase a Superstakes
ticket and dream of winning a new motor- cycle. The odds of winning are better than ever. Apply for a Paul B. Scholarship, too. The odds of improving your skills and safety through training are guaranteed to make you a winner on the road. As always, we encourage you to ride
safe.
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BMW OWNERS NEWS March 2017
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