fromtheboard
attract first-time rally goers who do not prefer camping.
2. Volunteers: At this time our army of MOA volunteer commit- tees has been nearly filled.
3. Promotion: Branding includes graphical themes, colors, logo designs, and your messaging… and making use of these, all care- fully orchestrated in conjunction with social media, the Owners News, and our web site. We will have a Facebook rally presence and hashtags for our topics and events, with cross posting to the MOA Face- book, Twitter and Instagram pages. Our web presence will be a coordi- nated effort, target- ing markets for Rally Touring, Long Distance Riders, GS, Adventure Rid- ers and those who have never been to a rally before. We hope to attract many “unchurched” BMW riders who are not members, in addition to the next generation of motorcy- cle riders found in the custom bike world. They have an absolute pas- sion for the social aspects of riding that has not been tapped yet by the club. The custom bike and café cul- ture are examples of the passionate young riders we are looking for. Every rally has a title but it also needs a slogan. To reach the riders I’m talking about, the slogan must be a “call to action.” Sue Rihn’s slo- gan, “Be The Adventure” for the Billings rally had a very positive effect of reaching people.
What is ours? “Find Your Cross-
roads” This ties in nicely with the Salt Lake City location and rally title. We
88 BMW OWNERS NEWS January 2017
have a culture of long distance, day and night, wet and cold, riding. We should cel- ebrate that culture. Everybody has a story to tell about their own personal crossroads. We hope to create a social media campaign that encourages all riders, members and non-members to share their crossroads story. We will produce a page of stickers with the slogan that will be in an issue of the ON. We will have activities for the members to use these stickers to have more fun. The entire club should enjoy the rally spirit whether they are able to participate in the rally experience or not. Much more to come.
motorcycle that I used to ride in my youth. We talked about the bike, and I was able to share a couple of pointers on the bike; enthusiasts coming together, that’s what this is all about. We need to develop that culture. We have some ideas for the national about how we are going to make this hap- pen, of incorporating the custom bike cul- ture. I can’t talk about all of those ideas right now but we’re very excited about what we have planned. Additional questions and suggestions
were fielded from members in attendance and directors involving plans for security volunteers, getting volunteers engaged with a purpose, promoting the needs of the volunteers, having the seminar sched- ule posted early so volun- teers can reconcile
their
block times with the semi- nars they signed up for… potential solutions and ideas were discussed. Pat Carol made an
announcement, concern- ing the recent loss due to a motorcycle accident of
A member present asked the question,
“What’s our plan to capture that café and custom bike culture?” Greg Feeler: The fact that much of the
café and custom bike culture was created by motorcycle enthusiasts in their twenties is very similarly to how the MOA was created. The MOA today is a flexible structure; there are a lot of ways to leverage the structure we have. Our support and outreach to passion- ate riders serves to facilitate their culture. A perfect example would be a custom bike show on Saturday morning. The Harvest Classic is a rally I attended recently. The rally features all kinds of bikes. This partic- ular rally I was attending had twenty-five people there from Austin, Texas. Their average age looked to be between 25 and 35 years old. At one point, they found them- selves camped next to a couple of us that had pitched our tent close by. These were highly enthusiastic, young motorcycle rid- ers. One had a Yamaha two-stroke
long time MOA member Jerry Shaw from the Detroit charter club.
BMW MOA Foundation - Director Karol Patzer Foundation Director Peter Perrin and Greg Feeler have worked out the logistics for Camp Gears in 2017. One change from last year’s rally: Gears will run on the Wednes- day and Thursday leading into the rally, instead of Monday and Tuesday. This schedule change should increase participa- tion in the Gears program by better facili- tating parents’ and grandparents’ schedules.
Secretary - Reece Mullins The MOA’s next scheduled executive and open board meetings will be held January 19-21, 2017, in Atlanta, Georgia. President Wes Fitzer accepted motioned to adjourn the meeting. The meeting was adjourned at 15:53 MDT.
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