fromtheboard
• A defined social media strategic plan.
• Improved new member commu- nication plan.
• Membership Hurdles: We obvi- ously have some low hanging fruit in member retention, as many of the people we called in the exit survey, simply forgot to renew their membership and did renew once we reached out to them. There is a fractured market and
product base. These different looks and feels of BMW bike cul- ture provide a different thought process about how we incorporate this new and evolving market base. Numerous genres and sub- genres of motorcycles serve to stratify the consumers social and club needs. We cannot and should not attempt to appeal to one type of rider or motorcycle any longer.
Operations Committee Report - Jean Excell Not much to report on operations at this time. We have been working on the policy and procedures manual for some time. We’re hoping to have those changes incorporated by the January strategic planning meeting. The bud- get draft for 2017 is in place, and the rally budget has been approved for 2017.
Volunteers Committee Report - Bill Hooykaas We are currently updating the gaps in the regional coordinator program. We just made a recommendation for approval for an MOA member from Montgomery, Alabama: Brian Hin- ton. There are currently 11 regional coodinators, with a target of between 11 and 15.
Events Committee - Jackie Hughes Five getaways have been held, and we had some additional ones on the
86 BMW OWNERS NEWS January 2017
calendar this year, such as the Monterey event in conjunction with the 100th Cele- bration, which presented itself as a special and unique premium event right on the beach at Monterey. All the events have been completed with the exception of one remaining in Marble Falls, Texas, in November. We have approved the schedule for 2017, adding a couple of new locations in Vermont, British Columbia, and Sedona, which should take us to 14 events next year in the getaway series. The Motorcycle Relief Project, a 501c
charity that involves connecting military veterans and motorcycles, is a great pro- gram, and by the end of this year we antici- pate that we will be able to provide checks for them for about $10,000 dollars. The board approved a continued relationship with this program. We are working closely with founder and Executive Director Tom Larson in supporting this relationship. We are planning on doing something special at Salt Lake City with the MRP. We had twenty open houses at the deal-
erships that we supported through the International Council of Clubs (ICC) on August 20, facilitated through our RC (Regional Coordinator) program. This was a very successful effort and produced the effect that we wanted. Working closely with the BMW bike purchase incentive, $500 off with the purchase of a new motorcycle and $1500 in accessories, we expected the deal- erships would sell 10 new bikes; they sold 31. At BMW’s International Council of Cubs Meeting in Munich, we were asked to talk about specific things about our club. We talked about our membership numbers, bike sales, and how they relate to across the board sales. We showed the correlation of bike sales with membership sales and num- bers. We talked about some of the promo- tions we are doing with BMW NA like our membership with the new bike purchase program, and the International Rally Demo-truck Rides. We also talked about our attendance numbers, and an overview of our national rally. Unlike other clubs in the world, the national rally would be con- sidered our general meeting. Bob Aldridge presented a slide show of a
collection of photos from Das Rally that was also presented in working group at the ICC conference. We are very unique in the ICC as we have individual members and charter clubs. Bob and Jackie continued with slides from the ICC council meeting, explaining how the meeting is organized and the MOA’s place within that structure. Clubs were invited to attend the 100th
Celebration portion of the meeting by hav- ing vehicles on display in Olympic Park in Munich. About 700 cars were on display and four motorcycles, demonstrating how car-centric the representation of the council is worldwide. Delegates and members had access to the entertainment and club area. The second part of the ICC council was a work session, where work topics ranged from council structure to how internet clubs fit into that structure. China, and the Middle East are an emerging demographic for new clubs, with heavily stratified social and regional boundaries. Respecting exist- ing regional boundaries of clubs is a contin- ued discussion topic. There were interesting voting dynamics on the council this year. The second work session we attended focused on worldwide major activities or events that can be organized once a year, similar to what the MOA already does. We brought up the concept of dealer open houses that on a regular basis include a number of free items that we could dissemi- nate to our members. They gave us 60 boxes of promotional items to use in this manner. BCCM (BMW Community Clubs Manage- ment) put a lot of money in the clubs for the 100th year anniversary celebration. Toward the end of the council meeting we were able to see the reveal of a brand new model that will be unveiled soon. We also got to drive the new i3 and i8
electric cars on a track. Bob Aldridge men- tioned, “That was fun.”
2016 National Rally Chair and Co-Chair Dutch and Kate Lammers Das Rally officially started July 14 and ended on July 17. It says a lot about this club when you can organize this many people to run an event of this magnitude with
events
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