AROUND THE WORLD
QUINLAN SCHOOL OF BUSINESS Second life Marketing students
find there’s more than one way for life vests
to help Syrian refugees arriving in Greece BY WHITNEY D. CRITTEN (’17)
As the daughter of Greek refu- gees, Quinlan School of Business senior lecturer Eve Geroulis could no longer watch the events happening in Greece—with the large influx of Syrian refugees to the Greek island of Lesvos—and not challenge herself and her students to use their skills to help. “I constantly tell my students that, as marketers, it’s not just about how fast you can reach consumers to sell a prod- uct or service,” she says. “It’s also about how can you use your skills to help solve the world’s greatest problems.” Last spring, Geroulis put her
words into action. After learning that 28 LOYOLA UNIVERSITY CHICAGO
underwear is one of the most urgent needs for Syrian refugees, she started a Project Underpants collection drive. Geroulis placed a collection box in the lobby of the Schreiber Center and chal- lenged students to donate underwear for men, women, and children. At the end of the drive, 1,500 pairs
of underwear were collected. Geroulis and marketing professor Linda Tuncay Zayer then traveled to Lesvos to deliver the underwear in person, and to gain a better understanding of the situation on the Greek island. That led to another idea for how Quinlan students could help Syrian refugees. In addition to clean clothing, the
refugees also need to find jobs, and Geroulis saw an innovative opportuni- ty in the more than 800,000 discarded life jackets from the Syrian refugees’
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44