the article to get a summary of whole.’

‘These were very, very compelling,’ he adds. ‘We now realise that these “lay summaries” can be 100 words or 140 characters, as long as they have instant comprehension.’ Beyond lay summaries, an increasing use of alternative tools is enhancing article discoverability. According to Sack, visual abstracts and annotated tables of content are all great ways to communicate to the non-expert what a piece of research is and why is it novel.

Kudos is also piloting

different approaches to increase content discoverability. The company recently teamed up with research communications agencies, Research Media,

‘More lay

summaries are now being written to accompany research


UK, and Research Square, US, to create infographics and animated videos of abstracts for publishers to host on Kudos, other publishing platforms and related websites.

Emerald Publishing and The New Phytologist Trust are already piloting these services with the former already seeing ‘significant uplift’, says Rapple, in article use.

At the same time, Kudos’ preliminary results from a study with a university in Singapore indicate that content with a plain-language explanation and shared across social media receives some 23per cent more downloads than content without the extra summary. ‘We haven’t yet seen a comprehensive, scientific study

on this but the circumstantial evidence is compelling,’ says Rapple. ‘These kinds of activities are really driving success.’

Beyond lay summaries and infographics, recommendation tools are continually being updated and used more widely to boost discoverability. Earlier this year, HighWire joined forces with TrendMD, so its publishers could integrate recommendations from the scholary article recommendation engine into their content. The move followed studies indicating that the engine, which bases recommendations on user data as well as semantic criteria, had increased article views by up to 28 per cent, compared to a control group. ‘From what we have seen, readers are clicking on TrendMD’s recommendations much more than earlier recommendations, which makes sense as they are related to the reader and what he or she is reading,’ he says.

Elsevier also provides a recommended articles feature on its search platform, ScienceDirect, suggesting related articles based on the researcher’s online behaviour. Originally based on search terms alone, the publisher developed new algorithms, and integrated its abstract and citation database, Scopus, to the search platform to enhance discoverability.

‘This recommendation engine is now also giving researchers more accurate suggestions of what to read beyond ScienceDirect, to content from all publishers on the recently launched Mendeley newsfeed,’ says Wouter Haak, vice president of Research Data Solutions at Elsevier. ‘By integrating online platforms and databases, we can use citation information on top of measuring reader behaviour,



1. Restaurant

companies should use local products wherever possible


Products should be environmentally friendly


Although I am well informed about environmental issues, I would stil l like to learn more


Women prefer to purchase

environmentally friendly products more than men

People with a graduate or higher degree were more likely to visit environmentally friendly businesses

Green certifications are not enough to tell customers this is an environmentally friendly business

People who use green practices in

the home are more likely to frequent green restaurants

Customers are willing to pay more for locally sourced products

DiPietro, R. B., Cao, ,Y. and Parlow, C., (2013) Green practices in upscale food service operations: Customer perceptions and purchase intentions, Inter national Jour nal of Contemporary Hospitality Management, Vol. 25, Iss 5 pp 779-796

Kudos provides infographics relating to academic research JUNE/JULY 2016 Research Information 15

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