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Hire Convention 2016 delivers for delegates and exhibitors alike


Organised by the Hire Association Europe and Event Hire Association (HAE EHA), the Hire Convention returned to Loughborough’s Holywell Park in September, for its third outing. Boasting an impressive conference programme, with highly auspicious speakers from across the sector and leading players exhibiting, delegates were able to learn from, network and engage with many of the hire industry’s key players. Feedback, post-event has been incredibly positive from all those involved. The training and development of young people within the hire sector is a


key focus for HAE EHA and played a major part in the Convention’s programme. A team from Bristol University brought along the virtual reality technology that has been developed, in association with HAE EHA. The virtual reality on display was dedicated to Working at Height training; delegates were able to test their knowledge with some simple tasks such as applying the caster- wheels footbrake to the working platform before attempting to climb the ladder. HAE EHA are looking for suppliers to get involved with the development in


terms of sponsorship, developing further training and promoting the technology to the hire industry. This could include having supplier products featured as part of the animation. Graham Arundell, managing director of HAE EHA said: “This was the


perfect opportunity for the industry to get involved with VR technology and experience how it can be utilised in the hire industry. Initiatives like this undoubtedly help the sector relate and attract the younger generation to take hire seriously and consider making their careers within it.” This sentiment was reiterated in the afternoon sessions delivered on Day 1


of the Convention. James Sutton from Raleigh International, addressed the youth deficit and skills gap, explaining that millennials leave jobs if they’re not properly engaged and want to work for responsible organisations. Whilst Sat Dhaiwal from A-Plant, gave an honest and frank account of his development from apprentice to CEO, proving that if companies find the right people and work hard to develop them, the long-term benefits to businesses are immeasurable. The second day of the Convention saw Stephen Dance, head of


infrastructure delivery at HM Treasury, take to the floor, to discuss the national infrastructure plan and the £480 billion of public and private investment it represents. His speech included an overview of the way in which hire companies are an integral part of the UK’s long term economic strategy. However, he also admitted to the difficulties that sub-contractors can have in obtaining any involvement with these major projects. Other highlights included a fascinating talk from Kevin Howells of Datatag


about the Micro-CESAR scheme and the fantastic ability that hire companies now have to protect their equipment from theft. This was further supported by hugely engaging sessions delivered by Ian Elliott from Clancy Docwra and DC Julian Crabb from the Plant and Agricultural National Intelligence Unit. These sessions highlighted the massive issue of plant theft and also how, once again, the UK is leading the field in combatting this problem. Graham Arundell, HAE EHA’s managing director commented: “The calibre


of speakers and presentations at this year’s Convention was exceptional and undoubtedly a step up from 2015. Our objectives were clear from the outset; to focus on our key initiatives and outline how the hire industry can be smarter, safer and stronger by working together. I believe we’ve set a standard for content at hire industry events that will be hard to beat. The challenge for myself and the rest of the team now is to build on that success and to shape an even better programme for 2017.” Alongside the main conference programme there was also a number of


workshops looking at everything from marketing your business and raising your profile online and an exhibiting masterclass, to how to get involved in a mystery shopper programme and find out how your sales team are performing. Sat Dhaiwal, CEO of A-Plant commented “The Hire Convention provided


an ideal opportunity to meet with suppliers and catch up with some key contacts over the two days. Being able to see lots of new products under one roof was also a bonus. For me, the conference was well organised and I was particularly pleased with the promotion of hire as a career which benefits anyone working or thinking of working in hire.”


Feedback from delegates was encouraging. Mike Whitehouse, managing


director of leading temporary event power provider Power Logistics commented: “I was genuinely impressed with the quality of people who attended this year’s Hire Convention and the networking opportunities that it provided. They were high level decision makers, some of whom I hadn’t seen for a couple of years, it sparked quality conversations and I already have a couple of projects moving forward as a result. It’s a great event and I’d like to see more production people at the Convention in the years to come.” The Hire Convention will return to Holywell Park in 2017.


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