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the online catalogue for the leisure marine industry
13TH INTERNATIONAL SAILING SUMMIT 17th November 2014, Amsterdam RAI
“WAKING UP THE SAILING INDUSTRY –
How Sailing Needs to Modernise, Diversify and Develop to Attract and Retain Participants” PROGRAMME
09.30 Welcome 10.00 A message from Iain Percy OBE, America’s Cup Sailor and Olympic Champion
10.15 Session 1 – “DIVERSIFICATION” • “Engaging Young Sailors” Riki Hooker and Martin Wadhams – RS Sailing • “Changing Your Game Plan to Welcome Diverse Customers” Molly Winans – Spinsheet Magazine • “Reaching Out to a Diverse Audience” Carl Blackwell – NMMA • “Sailing in Asia and ASAF 2012-2016” Dr Malav Shroff – ASAF
12.15 Lunch
13.15 SESSION 2 – “PARTICIPATION” • “Empowering Women Through Sports” Mrs. Salma Al Hashmy and Her Highness Sayyida Ghada Al Said – Oman Sail
• “Increasing Sailing Participation Internationally and the Bart’s Bash Effect” Richard Percy – Andrew Simpson Sailing Foundation
• “Learning from Another Industry – Growing Participation in Cycling” Terry Greenwood – British Cycling • “Defi Wind & Defi Kite” Philippe Fourrier and Philippe Bru – Ilago Event
15.15 Afternoon Tea
15.45 SESSION 3 “INNOVATION” • “GUNBOAT: Building a Brand, a Culture and a New Market Segment in Sailing” Peter Johnstone – Gunboat
• “Increasing Participation and Engagement through Cost Effective Technology” Simon Lovesy – Sail Racer
17.15
• “New ISAF World Cup Format” John Craig – ISAF Innovation Discussion and Verbal “Showcase”
17.45 Wrap Up, Closing Comments 18.00 Drinks
19.00 ISS GALA DINNER Hilary Lister, Record-Breaking Quadriplegic Sailor and Rod Carr CBE, Chairman UK Sport
Sponsors
Catalogue Sponsors MET S NO VEMBER 2 01 4 Stand 02.133 Stand 09.300 Stand 01.444 55