This page contains a Flash digital edition of a book.
Contents March 2017


4-8 News Trampoline regulation, new 360 Play and new awards


Cover Story Turkish firm Switch Bowling is expanding internationally with its range of Pininfarina- designed bowling centre solutions which enable games to be incorporated in a wide range of venues and even outdoors on the beach.


Managing Editor Ronnie Dungan 07866 741568


rdungan@datateam.co.uk


Editor Jon Bruford 07877 572203 jonbruford@yahoo.co.uk


Publication Manager Jacqueline Hunter +44 (0) 1622 699106 Fax: +44 (0) 1622 757646 jhunter@datateam.co.uk


Published by:


Datateam Business Media Ltd. London Road, Maidstone, Kent ME16 8LY, UK Tel: +44 (0) 1622 687031 Fax: +44 (0) 1622 757646


Subscriptions: Curwood CMS, PO Box 35, Robertsbridge, TN32 5WN Tel: 01580 883844 Fax: 01580 883849


Email: datateam@c-cms.com


The cost of an annual subscription to Euroslot is £75 in the UK, £95 overseas. ISSN: 2399-2204 MARCH 2017


© Copyright Datateam Business Media Ltd. All materials in this publication remain the copyright of Datateam Business Media Ltd. and no part of it may be reproduced without the written permission of the proprietors. A request to insert an advertisement is deemed to be an acceptance of Datateam Business Media Ltd.’s conditions of trading, copies of which are available on request. The publishers cannot accept responsibility for any discrepancies either in copy or between products and/or services listed. Nor can they be responsible for illustrations and/or copy for products which lead to infringement of copyright.


Contributors Sharon Harris (U.S.) Becci Knowles


Publishing Director Paul Ryder


+44 (0) 1622 687031


Managing Director Parvez Kayani


Designer Sally Barden 07974 820037


even trampolining and rock climbing and making them accessible to beginners, dabblers and families alike. Likewise, bowling, which for years had a traditional American blue-collar image (it’s Homer Simpson’s favourite sport) has now moved squarely into the mainstream as a group and family pursuit for which, at its most basic level at least, no great degree of expertise is required or sought. In short, anyone can bowl.


I


Couple that with nifty new scoreboard concepts, lane theming, lighting, licensing and now the idea of bringing bowling outside of its traditional home in alleys to malls and even outdoor to beaches and you have a market very much in the ascendency, not just in the US but also internationally as well.


Serious bowlers will always have a place for their game. In fact, the broadening of its more mainstream appeal makes it


more likely that their local alley will stay open. If you want to know how to take a niche activity and popularise it, bowling points the way.


rdungan@datateam.co.uk Ronnie Dungan


f ever you wanted a typical example of where attractions and entertainment centres are headed, then just take a look at the bowling market. The success of entertainment centres has been in taking what were once singular hobbyist pursuits such as golf, video games, and


9 New Products


The latest launches from JNC, Benchmark and World of Rides


10 US News Why there’s still life left in pinball


12 Cover Story Switch Bowling’s international expansion


16 Pin money Where the bowling market goes next


19 Outdoor pursuits The adventure play market highlighted


22 Get real How UNIS is making VR arcades a reality


25 Events Dates for your diary


26 View from here Why the Middle East market matters


March 2017


www.globalamusementsandplay.com 3


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28