Outdoor Adventure Play Innovative Leisure
Founded by Managing Director Phil Pickersgill in 2000, Innovative Lesiure was born from his experience in the leisure industry in Europe and the desire to develop a new niche in the market. The initial objective for the company was to introduce unique family-focused adventure products, which started with climbing walls. Today, Innovative Leisure’s portfolio consists of hundreds of successful installations and an ever-
evolving product range, with constant research and evaluation of new ideas in order to introduce the most innovative attractions. The addition of the Sky Trail range of high ropes courses, and the partnership with U.S.-based
manufacturer Ropes Courses Inc. since 2010, has fueled significant growth for the company and team. The company supplies attractions to fit many sectors of the leisure industry, including theme parks, visitor attractions, zoos, safari parks, activity and outdoor centres, holiday parks, farm parks, indoor play centres, scout groups, local authorities, emergency services, the Army, RAF and The Royal Marines, schools, colleges and independent operators.
augmented reality features in a number of entertainment venues. We believe this trend to be another step towards totally immersive technologies that can be integrated into available activities at these venues. “We have seen a growth in planning requests for larger scale facilities. These clients are looking for a variety of elements to be included not just one specific activity. These may include
activities like Airtrek, Redemption Games, Climbing Walls, Laser Tag, Large Soft Contained Play Structures, Bowling, Rides etc. These clients also request varying degrees of Thematic customization as well that will include their specific branding.” Tiphaine Lazard, Clip ‘n Climb
International Marketing Co-Ordinator, is enthused by the company’s growing order book; she told Global
Amusements & Play: “For sure it’s a growth area, we have increased our number of centres by 66% this past year and we have now more than 125 facilities with Clip ‘n Climb products in. We can easily say that we are the creators (the first Clip ‘n Climb has now 11 years old) and market leaders in the fun climbing market. “The growth is driven by the
diversity of leisure activities and the need for Family Entertainment Centres to stand out thanks to a different kind of fun. The huge trampoline craziness is also helping us to increase our development as these two activities match perfectly. “We are now investing in digital
innovations to bring additional services to our centres, with two new products which will be launched this year. As we are leaders, we are the company who drives the orientation of the fun climbing industry and all its aspects, as business plans, centre management, different ranges of products... Digital innovation is now the turn that we are taking and that the industry needs to take to keep increasing visitor interest.”
March 2017
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