Industry News


PSI to take place on new days of the week T


Friday as PSI, Europes promotional products trade show, will take place on new days of the week.


Next year, the show will take place in Düsseldorf from Tuesday, January 10 to Thursday, January 12. Another new aspect of the show in 2017 is the option for distributors to invite their industry customers to attend PSI on the last day of the event.


PSI used to be a closed- shop event, accessible only to suppliers and consultants from the promotional products industry. But not anymore. The first two days will remain reserved for PSI members, but industry customers can now attend on the third and final day of the show. GWW chairman, Patrick Politze, said: "We have to act with confidence and, in a dialogue with advertisers, demonstrate the original and multifaceted potential of promotional products as advertising media. And what could be better suited to do just that than the largest exhibition of the industry anywhere in Europe? “This decision is rooted in a great sense of responsibility


M&R unveils new website


M


&Rs redesigned website is much faster and has been optimised for display on tablets, smart phones and other mobile devices.


The new design provides a greater emphasis on videos, images, blogs and social media. It paves the way for future integration with M&Rs online store, forums and more. Visitors to the site can sign up for special offers and M&Rs newsletter, as well as view new product announcements and upcoming events.


| 16 | July 2016


uesday to Thursday becomes the new Wednesday to


New websites for Trophex and Euro Trophex


T


he organiser of Trophex and Euro Trophex has announced the launch and redesign of the shows' websites.


Hill Media, also the publisher of Awards & Imaging Magazine, is excited about the launch of the new websites; www.trophex.com and www.eurotrophex.com. The magazine website www.awardsandimaging.co.uk has also been given an overhaul. Visitors will be able to use these sites to find out all they need to know about the industry and about the shows.


Colin Gallimore, publisher and sales manager, said: "The site has been


Industry customers welcome for the first time


for the industry and in mutual trust."


PSI managing director Michael Freter also welcomed the GWW's decision to open up the show to a larger audience. He said: "As Europe's leading exhibition, the PSI Show offers ideal possibilities for developing wider advertising industry circles for promotional products. The PSI Show is


aimed at whetting customers' appetite for even more promotional products. But something else is equally clear: this hunger will still be satisfied by promotional products consultants." At present a number of key players, including Mid Ocean Brands and Daiber, have already booked their stands, with 75% of the exhibition space already sold


completely redesigned and makes it easier for people to navigate and learn more about each part of the business; whether it be the magazine or the trade shows. Trophex will take place at the NEC in Birmingham on January 15 and 16, while Euro Trophex will take place at the PTA in Amsterdam from October 15 to 17.


Gildan


completes acquisition of Alstyle Apparel


G The new website


ildan has completed the acquisition of Californian-based wholesale manufacturer, Alstyle Apparel. Alstyle Apparel designs, manufactures and distributes a wide range of garments for the wholesale industry, including T shirts, sweatshirts and hoodies.


Gildan announced on May 4 that it had entered into an agreement to acquire 100% of the equity interest in Alstyle Apparel and its subsidiaries.


www.printwearandpromotion.co.uk


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