Industry News


eTrader answers customer demand for promotional products websites


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n September eTrader Websites will officially showcase its brand new websites for promotional products. Building on eTraders continuing success with the garment decoration industry, the Cardiff-based business has been working on creating a solution for the promotional products industry for the past six months.


The promotional products sites complement the existing range of sites for garment decorators, but will be available as a stand-alone website. Customers do not need to have an existing website from eTrader to utilise a promotional products site. John Sheppard, managing director, said: “Our existing customer base has been asking for this one for a


while, as many of them offer promotional products as well as embroidery and print. Alongside this, promotional products distributors and wholesalers alike have asked us loads of times, when are we going to create


something similar for them. “Seeing how well our current customers are doing with their websites, were really excited about replicating this


success in another market.” The sites include the latest in modern responsive design, come pre-loaded with data from a number of the industrys leading suppliers, private/ public customer shops, an easy to use four step branding process and a whole host of management, sales and SEO tools in customers very own user admin area.


New process to help the industry improve friction properties of textiles


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esearchers at the Hohenstein Institute in Germany have


developed friction-optimised textiles that are worn next to the skin.


The digital analytical process uses a new microscopy technique, meaning scientists are now able to describe the mechanical nature of the contact between textile surfaces and skin in far greater detail. It is thought this process will mainly help the


industry improve the friction properties of textiles that come into direct contact with the skin.


Scientists at the institute used a state-of-the-art 3D digital microscope to carry out their topographical analysis. This allowed the structure of the surface to be analysed in great detail, from the macro- to the micro-texture. The process also made it possible to predict where and how a fabric will contact and rub against human


skin, especially when the textile is pressed vertically down on to the surface of the skin. It can therefore be predicated exactly which textile structures will touch the skin as contact increases and what proportion of them will do so. This 3D surface analysis of textiles can be applied to all textiles worn next to the skin, which exert considerable and lasting mechanical strain on the wearers skin during normal use, for example when


exercising or when protective clothing, orthoses, prostheses or support stockings are worn. Studies show that there is a growing demand for new surface-optimised textiles of this kind, because an increasing number of people suffer from over-sensitive skin conditions. The method can also be used to gain a better understanding of capillary effects in textiles e.g. the way fluid and odour spread during sweating.


Customers old and new are invited to visit USB2Us revamped website offering


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orthampton-based branded technology business USB2U has launched its new website following a recent rebrand. The new site now brings together the new branding, detailed product categories and extensive services the company offers to its customers in a wide variety of sectors. Customers old and new are invited to visit the site and to


explore and experience the user friendly navigation and functionality. All product information, images and services are presented in a clear and inspiring style. The TrustPilot reviews, case studies and testimonials speak volumes regarding the high level of customer service that USB2U prides itself in offering to its customers.


The site:


l Offers a user friendly quick quote system.


l Includes a search facility. l Is fully responsive. l Integrates the fast growing photography sector and Power Bank micro site to the main site for the first time.


l Has better structured and updated product areas.


l Is in line with the new branding.


The new website | 10 | July 2016 www.printwearandpromotion.co.uk


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