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COMPANY PROFILE


Three years of Celsius Hire breaking the HVAC rental market


Jake Revell, sales and marketing director of Celsius Hire tells the tale of the company’s meteoric rise in just three years.


T


hree years ago, three colleagues and I decided to take the plunge and leave all security behind to embark on a business journey together.


We had all worked in the cooling and heating hire industry for years; each bringing incredibly strong knowledge. Our goal was to come together and build from scratch a business that complimented our combined ethos, experience and mindset.


With a business plan in place, and a private investor


secured, we founded Celsius Hire in January 2021. With a partnered approach to our client base, our mission is to off er a turn-key, minimal hassle solution with a professional and fast response. We aligned ourselves with companies in the trade – Industrial refrigeration, m&e and facilities management to name a few. Being a hire-only business with technical experts in house, made Celsius Hire an appealing partner for these companies. It allowed them to add value to their existing off ering and create an additional revenue stream, without the risk or confl ict of interest that working with some of our competitors would create.


The HVAC and process cooling and heating rental market


was growing faster than ever, with economic uncertainty caused by global issues such as Covid19 only benefi ting the hire market, as businesses looked to retain cash and button down the hatches. Less money spent on service and maintenance caused more breakdowns, leading to emergency hires, and many businesses were even turning to long term rental as a viable alternative to capital purchase. Weather conditions were getting more extreme, with warmer summers putting pressure on installed systems designed for much lower ambient temperatures, and increased awareness of health and safety in the workplace meant that companies were under more pressure than ever to ensure their staff are comfortable. We identifi ed that there was a lack of companies in the market taking this opportunity. Many of the big players had sales and service divisions alongside their hire off ering, creating confl ict of interest both internally and to their clients who may have off ered some of the same


12 February 2024 • www.acr-news.com Download the ACR News app today


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