BRANCH PROFILE
SBS Peterborough – 20 years on
In 2004, Smith Brothers Stores acquired Apex Tubes and Valves who became SBS Peterborough, the third branch to join the Smith Brothers network. Marketing manager Joe Lanes tells the tale.
T
his was a signifi cant milestone for the business as it kickstarted a campaign that would see the business expand nationwide to 20 branches over
the next two decades. Expansion into Peterborough could not have been
achieved without our parent company Smith Brothers’ (Leicester) fi nancial acumen. That year, SBL returned nearly £1.7 million in profi ts before tax, of which £700,000 was made from trading and almost £1 million from other investments. It also held around £15 million in cash and assets. Apex Tubes and Valves Ltd had a similar business model to Smith Brothers, but on a smaller scale. Peter Johnson, who owned Apex had been discussing a potential acquisition by Smith Brothers, however it was not until 2004, when Peter Johnson decided to retire, that a deal was agreed. Two years later, the branch was rebranded from Apex Tubes and Valves Limited to SBS Peterborough, to which it is known as today. As part of the acquisition, SBS retained all Apex’s staff members and both Steve Smith (Managing Director) and Jeff Robertshaw (retired joint Managing Director) held meetings with the staff – ensuring clear transparency during the handover. This is also when key long-serving SBS staff members Brian Rumbelow and Jeanette Clifton joined the business. Brian Rumbelow had been with Apex Ltd since 1989 and
was Branch Manager at the time of the acquisition. He worked tirelessly during his tenure to develop the branch, its staff and its customer base, before retiring in 2021.
Jeanette Clifton in 2004, a mum with a young son at the time, was impressed by Smith Brothers’ willingness to be fl exible over her working hours, which was uncommon at the time. Within a year, Jeanette was invited to run the credit control function of SBS Peterborough and later took over as Credit Control Manager for the whole business. Peterborough continues to operate from their 11,000 sq. ft. unit on Epson industrial estate on the outskirts of Peterborough, which is located near junction seven on the Frank Perkins Parkway (A1139). This road intersects with the A47, the A15 and the A1260. Throughout the years, SBS Peterborough has received continued investment, including the renovation of their trade counter and the installation off additional mezzanine fl ooring to increase their operational capacity. By maintaining excellent standards and abiding by the SBS promise of Staff , Stock and Service, the branch continues to grow year on year. Today, SBS Peterborough is managed by Bradley
Woodman, who became Branch Manager in 2022 following Brian Rumbelow’s retirement. Bradley had previously worked in Internal Sales for 12 years, where he honed his knowledge and skills whilst building relationships with both staff members and customers. Bradley has picked up where Brian left off and the future is in safe hands as evident in Peterborough’s 12.88% turnover increase versus the previous trading year.
10 February 2024 •
www.acr-news.com
Within a year, Jeanette was invited to run the credit control function of SBS
Peterborough and later took over as Credit Control Manager for the whole business.
Download the ACR News app today
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
