news
Linsar acquired by A ustr alian supplier B
ritish TV brand Linsar has been acquired by Aus for an undisclosed sum, it has been announc ed.
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A statement fr om Linsar noted that the acquisition‘will enable the Linsar brand to dev elop significantly in the UK and beyond backed by a first class supply chain and product range’. Director Barr y Kick added:“Linsar is delighted with the acquisition of the brand by Tempo . It will secure the future of the Linsar brand and further dev elop its value to our amazing customers.” Tempo Group commented: “Tempo is excited to have the Linsar brand in the F amily, and
Te The Te Te
Tempo is a supplier to the home appliance market in Australia, New Zealand , the United Kingdom and United States of America and has offices in Australia, China, UK, Europe and the USA. Linsar celebrated its tenth anniversary earlier this year, having been ffo Reed and Barry Kick in 2006.
together we will continue the Linsar story.” Te
ounded by direc tors Te e Terry
Whirlpool unveils latest pro ducts by‘Keeping up with the Joneses’
A
ppliance manufacturerWhir has laun
around‘Ke
F rom her Whirlpool kit connected fridge freezer
rllpool
with a pop-up home experience, th emed Keeping up wi th th Jo
au ched its new product range eJon es es’.
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chen with aWi-Fi , fr om which
visitors sampled bottled raspberry cocktails, Mrs Jones directed her guests into another fridge freezer and down into a basement decorated with laundry and washing powder boxes. Climbing through a giant washing machine drum into an enormous dishwasher, guests enjoyed macarons in the shape of dishwasher tablets.
A range of Whir lpool appliances wer e eatured thr oughout the event, including theWi-Fi connected Supreme Care washing machine, the PowerDry dishwasher and a protot ype version of Whirlpool’s soon-to- be-launched SmartCook induction hob. Whirlpool senior brand manager Jennifer Ta ylor commented: “Launching our new appliance ranges with an innovative pop-up e vent such as ‘Keeping up with the Joneses,’ perfe tly underscores the innovation that dr ives the Whir lpool brand. Our ne w premium market position is reinfor by exciting new product collections that are packed full of advanced features, with 6th Sense technology, and now the even smarter 6th Sense Live connected technology. ”
ffe fe Ta fec fo ced ffo
The launch also provided the opportunity or the company to discuss its market position and its development plans.
w ell.We’re a real liffe
Marketing direct or Fiona Hope said: “The launch conveys the ethos of the brand r eally estyle brand. From our
research, consumers have a very positive view of the brand, as a premium ering. They’re ready and prepared to understand a premium proposition. From a brand point of view, it’s a great one to invest in.”
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SkyQlaunche ky has annou
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whati de cribes as ‘theUK’ vailable tbl
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ounced the launc of e UK’smost
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veU traHDral a HD service’ on Sky Q ocust mersfromAugust1 .3stAu
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Including in the offering will be 124 live Premier League games this season, and over 70 movies, from the world premiere of Spectre in Ultra HD , to Oscar Winner The Revenant, and box office hit The Martian. Ther e will also be 30 hours of natural history and
of Ultra HD TV,
To take advantage of the per ception, Whirlpool is developing its offering , including the recent launch of a CIH Euronics agency model.
To
Jenniffefer added: “T his year Whirlpool is planning to grow its footprint in store; we know that 70% of people go into a store, whether they end up buying online or not. They want that interaction, tofeel thefeel th produc ts. “We ffo
o ocus on the consumer journey,
especially in the way we sell in and train retailers on our produc ts. The r etailer is fundamental. The whole model is built around the r etailer. The starting point is trying to ensure the retailer has enough time to ffofocus on the value added part of the sale, and the whole experience.”
She continued: “With the agency model, w e can tak e the time consuming non- consumer facing part away, so we’ll hold stock, we’ll provide retailers with free
display stands and we will manage logistics as w ell. That lets them ffo
ocus on the actual
sale. Retailers put product in and w e support it; they don’t have to order lots of stock because we’re holding it, and we sort out the logistics with a great warranty behind the produc ts.We’re trying to take away any barriers or the retailer.”
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documentaries, such as David Attenborough’s Conquest of the Skies, as well as five new dramas, including The Young Pope starr ing Jude Law and S eries 4 of The Blacklist. Sky adds that it plans to expand the UHD offering with more sports, movies, documentaries and drama in the future. Sky direc tor of TV and content products L uke Bradley-J ones commented: “With Sky Q , we created the world ’s best TV experience . No w with the introduction of an unr ivalled line-up V, the service is going to get e ven
better, truly enhancing cur,, truly enhancing customers’ viewing experience. So whether you’re a ffo
fan, movie buff, natural hisff,, natural hist or y enthusiast or drama junkie, customers looking for the next- generation of TV viewing will love it.”
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Watch live, On D emand and through Sky Store, Ultra HD will be available to customers with a Sky Q Silver box and subscription at no extra cost, the broadcaster adds.
IER A O
Aw
Date f IERAw
again get tog Awa
oge
te f or the diary: Awards 2017
wards. The longest running age
n March 30 2017,, the bes t an d brightest of the industry will on ce at e the IER aw
7, t gether to celebrat unning aw ards
in the trade will be celebra ting their 25th anniversary! To
To make sure you’re a part of the
celebrations, be sure to ffofollow updates on
www.ierawards.co.uk, the IER Awards and IER Magazine Tw er and the publication ormation on when entries open. With the event returning to the five star Chelsea Harbour Hotel in London, the IER Awards 2017 promises to be a night to remember.
Twitt ffo or inffo aHD Au tralian company The Tempo Group
J ly/August 2016 uly/ y/Aug
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