exclusively roundup
category to new levels. This product is highly demonstrable and retailers should be prepared to show the premium MyCook Touch to customers in-store. “The small appliance market is showing
strong growth. While connected products are in their infancy, the MyCook Touch offers a smart solution that resonates with Witt’s core principles of design and quality.” Another brand focusing on the multifunctionality message is Vitamix, which launched a ‘Summer Inspiration’ recipe book to encourage consumers to experience the full potential of products. Vitamix UK & Ireland country manager
Retailers should be prepared to demonstrate innovative products such as Witt’s iRobot vacuum range and its new MyCook Touch, UK & Ireland market manager Bo Simonsen believes
Anthony added: “If you take all this volume and value together and see this growth, it does mean that actually despite all the negative noises out there about price erosion, if you look at the economics, we still have average earnings higher than interest rates and above inflation, so actually there’s a lot to be gained from searching out those affluent customers, because they do exist. The market may shrink slightly, as we’re entering a plateau for some of these markets, but value will exist at those higher end price points.”
‘The market is showing strong growth’ Among the manufacturers exhibiting at the show was British brand Swan, which returned for its fifth year. Swan showcased a new look stand that was double the original size, as well as debuting new colours, designs and additions to its Retro range. Swan commercial director Rob Wileman commented: “2015 was a stand out year for us at Exclusively, and we are absolutely delighted that this year has been even better. We unveiled the Swan Housewares range at the show last year and are thrilled to be able to offer it to the market for this year, along with an even greater, award winning colour palette. The success and interest in the Retro collection has been phenomenal in both the UK and overseas, and we were excited to welcome more new visitors to our stand including those from Germany, Greece and Spain.” Another company pleased with responses was Sabichi, following its acquisition of the Haden brand. Sabichi director Sachin Bagga explained: “Haden gave us an opportunity to revive an old brand, with a rich history and brand recognition with a consumer base who would like to see more of the brand.
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www.innovativeelectricalretailing.co.uk “We hope to bring Haden back to its past
glory and create products for consumers who have used and liked Haden and introduce the brand to many others who can discover it for the first time. The new rebranding and logo is created to reach out to a wider customer base, while respecting the brand’s rich history. The Haden icon in the logo represents the safety switch engineered by Haden for the first time. We want the brand to be associated with reliable and quality products with a rich British history.” He continued: “As a business we hope to add more markets and territories and reach a consumer who we might have missed earlier. This Haden range has been designed to fit a contemporary home and with great prices the range is perfect for a wide range of customers.” Highlighting how connectivity and
smart products can provide real consumer benefits, Danish brand Witt unveiled its Witt MyCook Touch, alongside its iRobot robotic cleaners range. The MyCook Touch is a Wi-Fi connected
smart cooking appliance which features a 7in touch screen. The device includes recipes and step by step guides on making meals, with a built-in precision scale and the option of viewing more recipes from the online MyCook community. Witt UK & Ireland market manager Bo Simonsen said: “The Witt MyCook Touch is an all-in-one kitchen machine that will blend, boil, chop, fry, knead, steam and stir.” With the multifunctional nature of the
product, Bo added that the MyCook Touch was especially well suited to demonstration. Bo continued: “The Witt MyCook Touch does it all and takes the smart cooking
Martin Devaney commented: “We have undertaken retailer and consumer research with regards to blender use amongst customers and found that at present, many UK consumers are still not experimenting with their high performance blenders, or realising their full potential. Smoothies and milkshakes are still the most popular blends and those preparing soups, dips and sauces are still in the minority. “High-performance blenders are true all-
rounders and combine the functionality of ten kitchen appliances in only one machine: including blending, pureeing, grinding, whipping, crushing, kneading, chopping, and emulsifying. Part of the thinking behind the creation of the new Vitamix Summer Inspiration recipe book has been to demonstrate the versatility of our blenders and to encourage customers to experiment with some new blends.” Magimix UK marketing manager Helen Simpson is already looking ahead to the seasonal peak at the end of the year, while reflecting on the strong position already seen in recent months. “It has been another great year for Magimix as the market continues to appreciate multifunctional products that are built to last, with our 30 year motor guarantee being well received,” she said. “With seven out of every 10 premium food processor purchases a Magimix, we are looking forward to the year ahead and continuing to drive category growth.” She added: “The show has been good for
us. Everybody knows about us, so we’re just trying to engage with them and remind people about the quality, how quiet they are. We’ve seen some new customers, and had worthwhile conversations. “We’ve had a strong start to the year, and
we’ve still November and December to come, when the market is always very strong.” Based on current market trends and the
likely performance over the coming months, there is plenty for those in the market to look forward to. • Next year's Exclusively Housewares and Exclusively Electrical shows will run on Tuesday 13 and Wednesday 14 June 2017 at London’s Business Design Centre
July/August 2016
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