NEWS &VIEWS You Can Use This Christmas: A bounty of good news & positive press for Maryland’s horse industry!
Over the last fi ve years, our horse industry has grown 23%.
Like an exotic Santa bearing gifts for all just in time for the holiday season, Dr. Anirban Basu, the popular host of WYPR-FM’s “Morn- ing Economic Report,” and the chairman and CEO of Sage Policy Group, released an eco- nomic impact study of the Maryland horse industry illustrating that, in 2015, it generated $1.15 billion in economic activity, a gain of 23 percent over the $930 million it generated in 2010. T e report was picked up by regional and national media outlets, thus yielding even more Christmas gifts in the form of positive press.
Methodology T e study was funded by the Maryland Horse Council, Maryland Horse Industry Board, Maryland Association for Wildlife Conserva- tion, Maryland Jockey Club, Maryland Mil- lion, Ltd., Maryland Standardbred Breeders Association, Maryland State Fair, Maryland Steeplechase Association, Maryland Horse Breeders Association, Cloverleaf Standard- bred Owner’s Association, Fasig-Tipton Mid-
Getting social with The Equiery!
Facebook (
www.Facebook.com/T eEquiery) We had a very defi nite Facebook theme last month...you guessed
it...CHRISTMAS! From the “Christmas Ranch” movie premiere to the Lisbon Parade to silly Christmas jingles, six of our Top Ten posts for the month had to do with the holidays! But interestingly not our Top T ree! 3,900 of you followed our post about the Goshen Hounds’ 3rd Marlborough Bowl win in a row, and the Karen K. Wenzel photo of Robert Taylor, MFH which accompanied the 11/28 post.
In second and third, tied with a following of 3,700 readers each,
were a link to a 12/14 Equiery paid eBlast for our customer, the University of Maryland, about their search for ponies to help with a pasture study; and a 11/23 link to a news story about a horse stuck in mud in Harford County. In 4th place was our post on 12/1, announcing the “Christmas Ranch” movie premiere at the Senator T eatre, with a following of 3,000. Tied for 5th were a post of an ad from our December issue for
New Era Farm in beautiful Southern Maryland on 12/6, and a link to some horsey Christmas jingles we found while surfi ng Facebook on 12/7. T ese two posts were each followed by 2,900 Facebook fans. Seventh place went to our photo album from the Lisbon Christ-
mas Parade, posted on 12/12, with a following of 2,800. In 8th was one of our contests for tickets to the “Christmas Ranch” premiere, on 12/5, showing us that paying to boost posts
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does indeed increase their reach! Ninth place was an announcement about the Lisbon Christmas parade, made on 12/12, followed by 2,200 Facebook fans; and 10th place went to another contest post for “Christmas Ranch.” What this means to you, Equiery advertisers, is that the social media
perks that come with your print and online advertising packages with us, really do work! Call and ask us about them. Tracy and Jennifer would love to fi ll you in! We fi nished the month with an additional 105 followers on T e Equiery
Atlantic, Maryland T oroughbred Horsemen’s Association and Ocean Downs Racetrack. T e Sage Policy group sent surveys to more than 1,000 stakeholders to collect hard, op- erational statistics to drive the analysis. Much to everyone’s surprise, nearly 700 surveys were completed by stakeholders from every county in Maryland, a statistically unheard of percentage of participation, resulting in very reliable results. Economic impacts were calculated using a
professional economic analysis modeling soft- ware called IMPLAN, which incorporates contemporary purchasing coeffi cients and other data pertaining specifi cally to Maryland’s economy. To read the complete Sage Policy Group re-
port, plus an explanation of its methodology (including IMPAC), please visit
equiery.com. T e report also includes the original survey questionnaire.
Report Highlights Highlights of the study illustrate that in 2015: · T e Maryland horse industry supported ap- proximately 5,800 full-time jobs across Mary-
land, and 9,100 jobs if including indirect “full- time equivalent” positions; · the Maryland horse industry spent $481.8 million in wage and salary income; · the Maryland horse industry generated $1.15 billion in sales; · overall spending in the horse industry exceed- ed $660 million;
· spending on equipment, personnel and physical structures has been and is currently on the rise. T e survey estimates that if the current pace of industry expansion continues through 2020, the industry will have a $1.5 billion yearly eco- nomic impact on Maryland and would support more than 11,000 jobs with $620 million in employment costs, resulting in $68 million in state and local tax revenue. What makes this even more fascinating is that the study does not include the economic impact of the racetracks; the Preakness alone generates more than $30 million in statewide economic impact each year. T is study, however, focused on horse farms and support industries, encompassing racing, sport and pleasure horses.
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