The next generation shopping experience
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For many retailers, in-store ecommerce has become a way to improve customer service and facilitate transactions as an additional service without completely removing the cash registers.
have learned through research and experience how touch is such a basic human instinct. The same goes for in-store as shoppers still want to touch, feel and try the products before buying. By taking advantage of these key needs – which cannot be replicated online – retailers are able to accompany consumers all the way through their shopping journey. At the same time, many retailers have
already put in place touch-enabled technologies as part of their retail strategies, allowing them to bring connect online and offline. For example, interactive walls where
Image courtesy of Centre:mk shopping centre. Interactive art installation - summer 2016
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