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The next generation shopping experience The retail market is going through a paradigm shift. Here


we discuss what the store of the future and the associated shopping experience will possibly look like.


By Maarten Bais


general manager & vice president (EMEA) at Elo Touch Solutions


www.elotouch.com D


espite the rise of online, research still points the fact that many people still prefer to shop in physical stores for many sectors and types of goods, despite gloomy headlines like ‘death of the high street’. Consumers might do their research online but given the option, prefer to do the purchase in-store.


With customers being able to get goods delivered to their home instead of carrying shopping bags, or perhaps sent to their hotel room in a city they visit, the benefi ts of online shopping are combined with the physical advantage of feeling and trying an item. Stores are working on additional services as well as improving and personalising the shopping experience, to make it more than a purchase. The time spent shopping in-store is almost double compared to online.


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