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17


An


omnichannel strategy


levels the playing fi eld for small businesses


Here we highlight how an omnichannel


strategy can help small retailers compete with established retail brands.


By Jerome Laredo vice president EMEA at Lightspeed T


here’s never been a more challenging time to be an independent retailer. For one, today’s consumers expect more


from brands than ever before. They expect to be able to shop 24/7, in-store and online


and receive the same brand experience across the board. They are also shopping in more places than ever before. Meeting these modern-day needs can seem very daunting, even impossible.


www.lightspeedhq.co.uk/omnichannel Second, big brands, who have big budgets and


unlimited resources, are adapting quickly to meet the needs of the modern consumer. Major international retailers are leading the pack by implementing impressive omnichannel strategies to reach customers across all sales channels and strengthen the voice of their brands. In the UK, around a third of major retailers plan to install omnichannel technology. As a result, the big players will continue to retain the majority of the market


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