www.facebook.com/AutomotiveRecycling Columns

President’s Comments | 4 • R.D. Hopper

Editor’s Note | 6 • Caryn Smith

Final Thoughts | 62 • Michael Wilson

Departments ARA Action | 10

Assignment ARA | 14 • Jim Jennings

That’s My Opinion | 16 • Ron Sturgeon

Insure This | 18 • Ron Sturgeon

Lessons Learned | 20 • Ginny Whelan

Marketing 101 | 22 • Mike French

Word on the Wire | 24 • Andy Latham

ISO Standards | 26 • Mary McDonald

Coach’s Corner | 28 • Dr. Kevin Coughlin

Dashboard | 29

• Robert Counts & Chad Counts Certified News | 56

Capitol Connection | 59 Crossword Puzzle | 60 Industry Calendar | 61 Advertiser’s Index | 61

Cover Photo: Courtesy of LYNK & CO. Automotive Recyclers Association

9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 / www.a-r-a.org

AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110- 5456 USA, (571) 208-0428 / (888) 385-1005, Fax: (571) 208-0430, Internet: www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing of- fices. Copyright © 2016 ARA. All rights reserved. Materials may not be repro- duced in any form without written permission from the publisher. Statements of fact and opinion are the responsibility of the authors alone and do not neces- sarily imply any opinion on the part of the officers, directors, staff, or the mem- bers of the Automotive Recyclers Association.

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November-December 2016 | Automotive Recycling 3 Human Relations

Old School vs. New School / 38 Understanding generational differences in

the workplace is the key to harmony among staff and maximizing team performance. By Nicole King

Vehicle Technology

Deconstructing New Cars: Extra Sensory Perception is Reality / 30

When technology companies are in the

driver’s seat of vehicle design, you don’t need ESP to know that this means a redefinition of the auto recycling business model. What is real and what is perceived about new cars? By Caryn Smith

Online Sales eCommerce SEO / 44

Attention to detail in the online parts sales world has never been so important to your business. Here is sage advice from

ARA’s associate members to give you food for thought.

The Green Machine

Seriously Certified / 50 Spotlight on Excellence

Bionic Auto Parts: Chicago is this

Recycler’s Kind of Town / 52 This recycler isn’t afraid to dig deep and broaden their scope to bring success to the family business. By Lynn Novelli

Recycling Automotive November-December 2016 | Volume 36 Number 6

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