www.facebook.com/AutomotiveRecycling Columns
President’s Comments | 4 • R.D. Hopper
Editor’s Note | 6 • Caryn Smith
Final Thoughts | 62 • Michael Wilson
Departments ARA Action | 10
Assignment ARA | 14 • Jim Jennings
That’s My Opinion | 16 • Ron Sturgeon
Insure This | 18 • Ron Sturgeon
Lessons Learned | 20 • Ginny Whelan
Marketing 101 | 22 • Mike French
Word on the Wire | 24 • Andy Latham
ISO Standards | 26 • Mary McDonald
Coach’s Corner | 28 • Dr. Kevin Coughlin
Dashboard | 29
• Robert Counts & Chad Counts Certified News | 56
Capitol Connection | 59 Crossword Puzzle | 60 Industry Calendar | 61 Advertiser’s Index | 61
Cover Photo: Courtesy of LYNK & CO. Automotive Recyclers Association
9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 /
www.a-r-a.org
AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110- 5456 USA, (571) 208-0428 / (888) 385-1005, Fax: (571) 208-0430, Internet:
www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing of- fices. Copyright © 2016 ARA. All rights reserved. Materials may not be repro- duced in any form without written permission from the publisher. Statements of fact and opinion are the responsibility of the authors alone and do not neces- sarily imply any opinion on the part of the officers, directors, staff, or the mem- bers of the Automotive Recyclers Association.
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November-December 2016 | Automotive Recycling 3 Human Relations
Old School vs. New School / 38 Understanding generational differences in
the workplace is the key to harmony among staff and maximizing team performance. By Nicole King
Vehicle Technology
Deconstructing New Cars: Extra Sensory Perception is Reality / 30
When technology companies are in the
driver’s seat of vehicle design, you don’t need ESP to know that this means a redefinition of the auto recycling business model. What is real and what is perceived about new cars? By Caryn Smith
Online Sales eCommerce SEO / 44
Attention to detail in the online parts sales world has never been so important to your business. Here is sage advice from
ARA’s associate members to give you food for thought.
The Green Machine
Seriously Certified / 50 Spotlight on Excellence
Bionic Auto Parts: Chicago is this
Recycler’s Kind of Town / 52 This recycler isn’t afraid to dig deep and broaden their scope to bring success to the family business. By Lynn Novelli
Recycling Automotive November-December 2016 | Volume 36 Number 6
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