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www.facebook.com/AutomotiveRecycling Columns


President’s Comments | 4 • R.D. Hopper


Editor’s Note | 6 • Caryn Smith


Final Thoughts | 62 • Michael Wilson


Departments ARA Action | 10


Assignment ARA | 14 • Jim Jennings


That’s My Opinion | 16 • Ron Sturgeon


Insure This | 18 • Ron Sturgeon


Lessons Learned | 20 • Ginny Whelan


Marketing 101 | 22 • Mike French


Word on the Wire | 24 • Andy Latham


ISO Standards | 26 • Mary McDonald


Coach’s Corner | 28 • Dr. Kevin Coughlin


Dashboard | 29


• Robert Counts & Chad Counts Certified News | 56


Capitol Connection | 59 Crossword Puzzle | 60 Industry Calendar | 61 Advertiser’s Index | 61


Cover Photo: Courtesy of LYNK & CO. Automotive Recyclers Association


9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 / www.a-r-a.org


AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110- 5456 USA, (571) 208-0428 / (888) 385-1005, Fax: (571) 208-0430, Internet: www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing of- fices. Copyright © 2016 ARA. All rights reserved. Materials may not be repro- duced in any form without written permission from the publisher. Statements of fact and opinion are the responsibility of the authors alone and do not neces- sarily imply any opinion on the part of the officers, directors, staff, or the mem- bers of the Automotive Recyclers Association.


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Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.


November-December 2016 | Automotive Recycling 3 Human Relations


Old School vs. New School / 38 Understanding generational differences in


the workplace is the key to harmony among staff and maximizing team performance. By Nicole King


Vehicle Technology


Deconstructing New Cars: Extra Sensory Perception is Reality / 30


When technology companies are in the


driver’s seat of vehicle design, you don’t need ESP to know that this means a redefinition of the auto recycling business model. What is real and what is perceived about new cars? By Caryn Smith


Online Sales eCommerce SEO / 44


Attention to detail in the online parts sales world has never been so important to your business. Here is sage advice from


ARA’s associate members to give you food for thought.


The Green Machine


Seriously Certified / 50 Spotlight on Excellence


Bionic Auto Parts: Chicago is this


Recycler’s Kind of Town / 52 This recycler isn’t afraid to dig deep and broaden their scope to bring success to the family business. By Lynn Novelli


Recycling Automotive November-December 2016 | Volume 36 Number 6





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