VEHICLE TECHNOLOGY
vehicles,36%cited road safety and10%named vehi- cle safety. Together, this represents nearly half of all respondents. By comparison, just 18% cited the cost of acquiring the vehicle as a drawback. Yet, the thinking is that as drivers become acclimat- ed to automated features on traditional cars first, according to
ReportLinker.com, they will be more willing to embrace fully-automated models. And they may not have a choice. This process is already underway -- twenty automakers reached a voluntary agreement with the National Highway Traffic Safety Administration to incorporate automated emer- gency braking systems as standard equipment in all cars by 2022. This is just the beginning.
Jetson’s Car Pool In the future of George Jetson’s Orbit City, imagine
you are at the airport. You’ve just landed. You whip out your cellphone to call your ride, like we do, but instead of calling your spouse or friend, you call the robo-car youown(or that you share) tocomeget you! New players in automotive design and manufacturing
Favorable Autonomous Vehicle SurveyResults A
mericans may be somewhat wary of fully-autonomous vehicles, but a new survey by ReportLinker indicates
they’re willing to overcome their reluctance if their concerns can be alleviated. More than 60% of surveyed Americans say they are somewhat or very positive about autonomous cars, according to the survey by ReportLinker. In fact, 72% say they would like the next car they purchase to be either fully- or partially-automated. 1. More than 60% of surveyed Americans say they are
somewhat or very positive about autonomous cars. 2. A large majority of Americans are passionate for auto-
mobiles and driving. They may not be ready to shift to a new driving paradigm as quickly. 3. Safety is a significant concern. A majority – 63% – of
consumers say theywon’t feel safe in a fully-automated vehicle. 4. Use of automated features on traditional cars could
help to overcome the fear. But ride-sharing services offer also another way to experience AVs. a. 54% of potential users of self-driving taxis say they would purchase an AV, compared to 41% of non-users.
b. Younger Millennials may pave the way for future growth of AVs as they express more interest in using driverless taxis or buses than older generations.
Read the full report here:
www.reportlinker.com/insight/ self-driving-vehicles-americans-ready-give-drivers-seat.html
Tesla and its technology includes a self-driving feature that positions them for the ride-hailing market.
are technology companies likeUber, GoogleandTelsa, creating their brands with such connectivity as an objective. Uber already has invested in research and plans to deploy a fleet of autonomous vehicles by 2030. Google has also announced plans to create a new ride- sharing business using its self-driving car. These moves could accelerate acceptance of the technology. Even more compelling, Tesla, primarily backed by a technology company, just announced all its new cars would have a self-driving feature, and officially posi- tioned itself in the ride-hailing market. They believe that in places where one doesn’t need a car, like a big city, that technology can help identify schedules of people who could essentially share a car, and use it when they need it, in an effort to save money. While more than half of Americans, or 58%, say
they are reluctant to summon a driverless taxi, ReportLinker’s survey found, and 42% of this group cited road safety as the top reason for not being will- ing to do so. However, interest is divided by age. Younger Millennials express more interest in using driverless taxis or buses than older generations. According to the ReportLinker survey, 57%said they were open to using self-driving services, in stark con- trast to the 35-44 year old group, 66% of whom say they have no interest. The attitudes of younger Millennials may pave the way for future growth of automated cars because consumerswho express aninterest inusing driverless taxis are also more likely to be early adopters of self- driving cars. According to ReportLinker, 54% of potential users of self-driving taxis say they would purchase an AV, compared to 41% of non-users. Google is also paving the way legislatively for self- driving cars to hit the market faster than lawmakers are agreeing to allow. Google is objecting to California’s proposals to set new, mandatory rules for testing self-driving vehicles. The proposed require- ment that manufacturers generate a year ofdriverless testing data before applying for an operating permit drew objections from General Motors, Volkswagen
34 Automotive Recycling | November-December 2016
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