www.facebook.com/AutomotiveRecycling Columns
President’s Comments | 4 • Mike Swift
Editor’s Note | 6 • Caryn Smith
Final Thoughts | 74 • Michael Wilson
Departments ARA Action | 10
Marketing 101 | 12 • Mike French
Dashboard | 14 • Robert Counts & Chad Counts
Momentum | 16 • Nathan Jamail
Insure This | 18 • Bill Velin ISO 9001 | 20
• Mary McDonald
Lessons Learned | 22 • Ginny Whelan
That’s My Opinion | 24 • Ron Sturgeon
Sales Call | 26 • Todd Cohen
Word on the Wire | 28 • Andy Latham
Certified News | 68
Capitol Connection | 70 Crossword Puzzle | 72 Industry Calendar | 73 Advertiser’s Index | 73
Automotive Recyclers Association
9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 /
www.a-r-a.org
AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110- 5456 USA, (571) 208-0428 / (888) 385-1005, Fax: (571) 208-0430, Internet:
www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing of- fices. Additional member subscription are $15/year. Non-member subscriptions are $40/year U.S. Non-U.S. mailing address subscriptions are USD$55/year surface mail or USD$85/year airmail. $20 libraries and non-profits. Copyright © 2015 ARA. All rights reserved. Materials may not be reproduced in any form without written permission from the publisher. Statements of fact and opinion are the responsibility of the authors alone and do not necessarily imply any opin- ion on the part of the officers, directors, staff, or the members of the Automotive Recyclers Association. Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.
Cover Illustration:
iStock.com/Droidworker November-December 2015 | Automotive Recycling 3
SPOTLIGHT ON EXCELLENCE
FOCUS ON LEADERSHIP
Fresh Insight / 50
Jonathan Morrow, ARA’s new Secretary, brings a fresh viewpoint and wisdom beyond his years to the ARA leadership. Interview by Lynn Novelli
Faces of the ARA / 54
The 72nd Annual ARA Convention & Expo in photos, and an appreciation to Convention Sponsors for their generous support.
Baird’s Auto Parts Inc.
Believes in Racing to Win / 63 This auto recycler is proudly certified and highly competitive, but Baird’s holds the relationships to their customers as the premier piece of their business model. By Lynn Novelli
TRAINING FOR PROFITS
ARA 30 University / 30
The Automotive Recycling industry’s premier educational platform shares the latest upgrades and enhancements that set the bar high for excellence. By Caryn Smith
Industry Training for Your Team / 35
WORKFORCE IN ACTION
Women with a Why / 41
Automotive recycling is attracting and retaining more and more women as a career of choice. Compiled by Caryn Smith
INTERNATIONAL VIEW
Ultimate Road Trip / 52
Auto recyclers from across the pond make the most of their U.S. excursion on a pre-ARA Convention Yard Tour. By Andy Latham
Recycling Automotive November-December 2015 | Volume 35 Number 6
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