ferred to take cash for the converters or sell on grade at a deep discount regardless of the loss to their bot- tom line and impact on their business valuation. To- day, we are fortunate to work with very successful and educated recycling companies that understand our business philosophy that they can sell converters for more money on the assay or refi ning model and we are pleased to be partnering with them.” Berube believes the success of our industry is based on collective efforts by all of us. “Together, we are powerful,” says Berube. “Automobiles are reported to be the most recycled consumer product in the world. Collectively, as an industry, we own the world’s largest source of the critical materials we produce. We need to leverage the sale of these materials, form- ing powerful alliances that benefi t the industry col- lectively and auto recyclers individually. Our friends at ISRI have done this very well and I know we can do the same.”

When asked how individuals can get involved and how they can see the biggest impact from their efforts, Berube says, “Don’t sit on the sidelines. Attend indus- try events. Join professional networking groups for automotive recycling on Facebook and other social

“We own the world’s largest source of the critical materials we produce. We need to form powerful alliances that benefi t the industry collectively and auto recyclers individually. Our friends at ISRI have done this; I know we can do the same.” – Becky Berube

media outlets. Help standardize the industry by par- ticipating in the ARA’s CAR and Gold Seal programs. Use the new ARA Marketing Campaign, Choose Recy- cled Parts. Speak to the ARA committees about issues that are important to you and become part of the con- versation. If you want to create value for your company and for our industry, get involved. Partner with compa- nies that educate you and commit to bringing you and our industry more value.”

AUTOMOTIVE RECYCLING • March-April 2018

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