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Recycling Automotive March-April 2015 | Volume 35 Number 2 Columns

President’s Comments | 4 • Ricky Young

Editor’s Note | 6 • Caryn Smith

Final Thoughts | 74 • Michael Wilson

Departments

ARA Action | 8 Insure This | 12 • Bill Velin

Sales Call | 14 • Paul Cherry

Green Scene | 16 • Mike James

ISO 9001 | 18 • Mary McDonald

Lessons Learned | 20 • Ginny Whelan

Advice Counts | 22 • Mike Kunkle

That’s My Opinion | 24 • Ron Sturgeon

Marketing 101 | 26 • Mike French

Word on the Wire | 28 • Andy Latham

Dashboard | 30 • Robert Counts & Chad Counts Certified News | 66

Capitol Connection | 69 Crossword Puzzle | 72 Industry Calendar | 73 Advertiser’s Index | 73

Automotive Recyclers Association

9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 / www.a-r-a.org

ARA SCHOLARSHIPS

Making a Difference in Young Lives / 56

The ARA Scholarship Foundation has a long history of helping children of automotive recyclers pay for continuing education expenses. By Michelle Keadle-Taylor

ARA Scholarship Foundation Recipients / 60 Academic Year 2014-2015.

SPOTLIGHT ON EXCELLENCE

Cash N Carry Pull-Your-Part Best Practices / 62

This generational family business works to be the best on purpose, with excellence always top of mind and seen in their daily actions. By Lynn Novelli

AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110-5456 USA, (571) 208- 0428 / (888) 385-1005, Fax: (571) 208-0430, Internet: www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing offices. Additional member subscription are $15/year. Non-member subscriptions are $40/year U.S. Non-U.S. mailing address subscriptions are USD$55/year surface mail or USD$85/year airmail. $20 libraries and non- profits. Copyright © 2015 ARA. All rights reserved. Materials may not be reproduced in any form without written permission from the publisher. Statements of fact and opin- ion are the responsibility of the authors alone and do not necessarily imply any opinion on the part of the officers, directors, staff, or the members of the Automotive Recyclers Association. Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.

March-April 2015 | Automotive Recycling 3

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Educating Ignorance / 32 Rising to the current challenge

through repositioning the industry. By Caryn Smith

Ripple Effect / 40

A fair and open marketplace or an industry on lockdown – the ripple effect of either are possible. One deciding factor could be an industry dedicated to excellence – and certified as such. By Caryn Smith

LITHIUM ION BATTERIES

Powered for Recycling / 46

Join the conversation about Lithium Ion Batteries in electric vehicles – the issue, supply and challenges. By Betsy Beckwith

MONETIZING SMALL PARTS SALES

Maximizing Small Parts Sales / 50 Sometimes, profits come in small packages.

Before you throw it away, consider its real value to your bottom line. By Michelle Keadle-Taylor

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