www.facebook.com/AutomotiveRecycling Columns

President’s Comments | 4 • Mike Swift

Editor’s Note | 6 • Caryn Smith

Final Thoughts | 62 • Michael Wilson

Departments

ARA Action | 10 Momentum | 12 • Tracey C. Jones

Dashboard | 14 • Robert Counts & Chad Counts

Insure This | 16 • Bill Velin

Lessons Learned | 18 • Ginny Whelan

Safety Matters | 20 • Eric Schmitz

Advice Counts | 22 • Mike Kunkel

ISO 9001 | 23 • Mary McDonald

Word on the Wire | 24 • Andy Latham

That’s My Opinion | 25 • Ron Sturgeon

Marketing 101 | 26 • Mike French

Capitol Connection | 58 Crossword Puzzle | 60 Industry Calendar | 61 Advertiser’s Index | 61

Automotive Recyclers Association

9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 / www.a-r-a.org

AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110- 5456 USA, (571) 208-0428 / (888) 385-1005, Fax: (571) 208-0430, Internet: www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing of- fices. Additional member subscription are $15/year. Non-member subscriptions are $40/year U.S. Non-U.S. mailing address subscriptions are USD$55/year surface mail or USD$85/year airmail. $20 libraries and non-profits. Copyright © 2015 ARA. All rights reserved. Materials may not be reproduced in any form without written permission from the publisher. Statements of fact and opinion are the responsibility of the authors alone and do not necessarily imply any opin- ion on the part of the officers, directors, staff, or the members of the Automotive Recyclers Association. Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.

CONVENTION & EXPO

72nd ANNUAL On Track For Greatness / 28

The industry gathered at the ARA 72nd Annual Convention & Expo resolved to together push through the tough challenges facing it. “Let’s make auto recycling great again,” encouraged Incoming President Mike Swift as a call to unite. If the positive energy at the event is any gauge, this industry will see its way through. By Caryn Smith

SHARING YOUR STORY

Social Media & Your Business / 39 Why social media matters: Connecting with your ideal customers to grow your business. By Joyce Sullivan

Social Media:

The New Word of Mouth? / 44 Organizing Facebook fans and friends to become your shop’s ambassadors By Kevin Rains for Fender Bender Magazine

If They See It, They Will Come / 45 How to increase your SEO rankings

and sales conversions by utilizing videos. By Anna Zeck for Fender Bender Magazine

STRATEGY TO SUCCESS

Turning Up the Profit$ / 47 How to survive (and thrive) during tough markets. By Jon O‘Malley

ARA SPRING MEETINGS

2016 ARA Midyear Board Meeting, Hill Day and Legislative Summit – Events You Can Not

Afford to Miss! / 50 By Betsy Beckwith

SPOTLIGHT

NationWide Used Auto Parts Climbs to the Top of the Heap in

New York, New York / 53 By Lynn Novelli

Recycling Automotive January-February 2016 | Volume 36 Number 1

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January-February 2016 | Automotive Recycling 3