SHARING YOUR STORY

As noted in the excerpt, in a sense, back in time “social media” was the introduction of a magazine as a way for members to network with each other to find parts that cus- tomers needed. Though it may not have been labeled social media at the time, it was in fact doing that: collecting and shar- ing information with a group

of interested individuals.

The world of print has evolved to online websites sharing information with consumers and industry professionals. Social media is the latest “magazine to begin networking with others ...” evolution and, because its social, it wants you to come along, too.

40 Automotive Recycling | January-February 2016

What Is Social Media? As defined by the Merriam-Webster dictionary:

“Social media is a form of electronic communica- tion through which users create online communities to share information, ideas, personal messages, and other content (as in videos).”

So with the rise of social media, anyone can talk to a worldwide audience with a Facebook post, a tweet on Twitter, an Instagram photo and hashtag along with ever-emerging social media applications. Look at the graphic on the left to remember the vintage social networking as a fun way of translating “what used to be” to “what is now” moving from tra- ditional tools to online information sharing ones. Social media is any kind of media that shares a mes- sage. It is everywhere and has surpassed traditional media (TV, print, film) in reaching customers.

John Atkinson, Wrong Hands

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