28 SUSTAINABILITY F


LYING is what we do. We think flying is incredible, and one of humankind’s greatest achievements. We have a long history of connecting Britain with the


world and the world with Britain, and for more than a century we’ve been bringing people together, reuniting friends and families and facilitating business to and from our shores. If we’ve learned one thing from the current pandemic,


it’s that we humans really value being together and that’s what aviation does – it brings people closer together. Flying makes the world a smaller place, helping us experience new cultures and offering new business and export opportunities. The aviation industry contributes billions to the UK economy and sustains hundreds of thousands of jobs. Without doubt, Covid-19 has caused the worst


crisis in the history of global aviation and in our 100- year history and we are doing everything in our power to emerge from this crisis. IATA suggests recovery in international aviation back to 2019 levels won’t happen until 2023/4. We know that demand for air travel will grow again in the years to come, but we also know that this must happen sustainably. Flying comes with an environmental cost and now,


more than ever, we need to take greater action to tackle the impact it has on our planet. This is not something we’re shying away from. Despite these unprecedented times and the crisis in global aviation, we remain focused on a sustainable future and we’re making progress on our journey to get us there. That’s why at British Airways we’re on our most important journey yet - to a better, more sustainable future. We call it BA Better World. It means we’re putting sustainability at the heart of our business, creating a great place for our people to work, reducing our emissions and waste and contributing to the communities we serve to build a thriving, resilient, responsible business. We are committed to achieving net zero carbon emissions by 2050 and while there is no single solution to this challenge, we have a clear roadmap of short-, medium[1]and long-term initiatives to get there. In the short-term this includes improving our operational efficiency, investing in more efficient aircraft, funding carbon offset and removal projects to mitigate emissions on UK domestic flights and progressively introducing sustainable aviation fuels using waste feedstocks, while in the medium to longer-term we’re continuing to invest in the development and scale up of sustainable aviation fuel and looking at how we can help accelerate the growth of new technologies such as zero emissions hydrogen-powered aircraft and carbon capture technology. We are flying more fuel-efficient aircraft including


A350s, 787s, A320 and A321neos, which are up to 40 per cent more fuel-efficient than the 747. We have now retired our entire fleet of Boeing 747s, years earlier than previously planned. We believe that sustainable aviation fuel can be a real


game changer for aviation. We’re investing in first-of-a- kind sustainable aviation fuel plants in the UK and US to scale up the availability of this drop-in replacement for fossil fuels. In addition, our parent company, IAG has committed


$400m to more investments in this area in the coming 20 years and in April 2021 became the first European airline group to commit to powering 10 per cent of its flights with sustainable aviation fuel by 2030. As we work on decarbonising in the long term, we


know that carbon offsetting has a critical interim role to play. It is a central part of our near-term plan, while alternatives to fossil fuels are developed and scaled- up and while new low carbon aircraft technologies advance. Since January 2020 we have been offsetting the carbon emissions on all of our flights within the UK


and have a carbon offsetting tool to give customers the option to offset the emissions from their flights if they are travelling outside of the UK, now available using our .air portal that allows customers to offset their emissions and, uniquely, purchase SAF directly from their seat whilst in the air. We’ve also introduced initiatives to improve sustainability in the air and on the ground including switching from diesel to renewably powered electric pushback vehicles and removing weight from our aircraft by introducing lighter seats and trollies. In addition, we’ve made our inflight magazine and flight manuals digital, replacing the paper magazines and flight manuals on board. Where we do use paper on board, such as for our Club World and First menus, we work closely with our third party suppliers, and have partnered with the Woodland Trust and Print Releaf to replant our paper footprint generated in the production of all our on board paper products. We want to play our part in making this a better,


more connected world for everyone to live in. It’s why, as well as playing our part to reduce our environmental impact, we champion diversity and inclusion for our customers and colleagues, we deliver humanitarian aid in the UK and across the globe, we offer our customers a way to transform their spare change into life-changing opportunities for communities and we also support movements against human and wildlife trafficking. Our BA Better World Community Fund announced


in September 2021 furthers the positive work we do within the UK and global communities we fly to and pledges to take positive action in many other areas of our business. For more information visit: https://www. britishairways.com/en-ba/information/about-ba/ba- better-world


OUR FLIGHTPATH TO NET ZERO BY 2050 INDUSTRY LEADER British Airways is proud to be an industry leader


in tackling climate change, having taken a progressive approach to managing growth in carbon emissions for more than 20 years. From January 2020, we began offsetting carbon emissions on all flights within the United Kingdom. All customers flying within the UK on flights we operate will now have the carbon emissions from their flights offset and invested in carbon reduction projects around the world, which bring additional social benefits for the communities in which they are based. OUR COMMITMENTS IAG was the first airline group worldwide to commit


to achieving net zero carbon emissions by 2050 through a series of measures Contributing to the UK government’s goal of a net zero carbon economy by 2050 $400m investment in the development of sustainable aviation fuels IAG was the first European airline group to commit


to powering 10 per cent of its flights with sustainable aviation fuel by 2030


OUR FLIGHTPATH TO NET ZERO BY 2050 As an industry, aviation is currently reliant on fossil


fuels. Low carbon solutions for aviation are more complex than for many other sectors. But we believe our ambitious goal is achievable. SHORT-TERM INITIATIVES Flying more modern, fuel-efficient aircraft as well as flying new, quieter aircraft. Carbon offsetting and reduction. This is central to


our near-term plan and something we can deliver on now, while alternative to fossil fuels are being developed. We were the first airline to participate in carbon trading. NEAR - MEDIUM-TERM INITIATIVES SUSTAINABLE AVIATION FUEL.(SAF) is produced from sustainable feedstocks and is similar in chemistry to traditional fossil jet fuel. Using SAF results in a reduction in carbon emissions compared


April/May 2022 Travel News SUSTAINABILITY TOLD THE BRITISH AIRWAYS WAY


to the traditional jet fuel it replaces over the lifecycle of the fuel and can drop straight into existing fuel supply infrastructure and aircraft. It has the potential to provide a lifecycle carbon reduction of more than 80% compared to the traditional jet fuel it replaces. Our parent company, IAG has committed $400m to alternative sustainable fuel development over the next 20 years and in April 2021 became the first European airline group to commit to powering 10 per cent of its flights with sustainable aviation fuel by 2030. VELOCYS. We are the first airline in Europe to


invest in building a waste to fuel plant with renewable fuels company, Velocys. The plant will convert household and commercial waste into sustainable aviation fuel. In addition, in November 2021 IAG signed an agreement with Velocys to acquire 220,000 tonnes of sustainable aviation fuel over ten years. LANZAJET. Our partnership with sustainable


aviation fuel provider LanzaJet will see us invest in LanzaJet’s first commercial scale Freedom Pines Fuels facility in Georgia, USA and acquire cleaner burning sustainable aviation fuel from the plant, which is expected to be available to power a number of our flights by the end of 2022. PHILLIPS 66. In December 2021 we announced


that we will become the first airline in the world to use sustainable aviation fuel produced on a commercial scale in the UK after signing a multi-year agreement with Phillips 66 Limited.


LONGER-TERM INITIATIVES We are investing in research and innovation that


will deliver solutions to truly decarbonise aviation such as through game-changing zero emissions aircraft, scaling up of carbon capture technology and, through our purchase of high-quality verified carbon reductions, we can direct vital funding into nature-based carbon removal projects that protect valuable ecosystems and biodiversity. As part of our plan to reach net zero carbon emissions


by 2050, we have invested in ZeroAvia – a leading innovator in decarbonising commercial aviation. ZeroAvia achieved a major technological breakthrough in September 2020 by completing the world’s first hydrogen fuel cell powered flight of a commercial-size aircraft.


BA BETTER WORLD


SUSTAINABILITY ON BOARD We are working hard to reduce single use plastic on


board and are actively seeking to source sustainable alternatives where possible. New Amenity Kits, Bamboo Swizzle Sticks, Ear Buds to name a few. We’ve also introduced water bottles made from 50%


recycled plastic, with closed loop recycling and have removed inflight retail plastic bags. WASTE AND RECYCLING We are focused on reducing waste and ensuring that,


where it is unavoidable it is disposed of responsibly, minimising the use of landfill and incineration and increasing re-use and recycling. We segregate recyclable materials on board including glass, plastic bottles, newspapers and cans on inbound flights. We recycle or re-use 50% of non-catering waste from our Heathrow and Gatwick operations. We send less than one per cent of our non-catering


waste from our Heathrow and Gatwick operations to landfill. In January 2021 we unveiled our new Speedbird Café pre-order menu for customers in Euro Traveller, which will allow customers to customise their journey by purchasing food, drink and inflight retail items up to 12 hours before departure. This helps us to cater correctly for what our customers want and helps reduce food waste on our short-haul routes. The fresh product is also wrapped in plastic free cellulose.


Top 10 Most Instagrammed Eco-Friendly French Destinations


According to the Sustainable Travel Report released by Booking.com, 87% of global travellers say that they want to travel sustainably. Eco-friendly destinations have also increased in popularity this year with approximately 129,000 online articles written on the topic to help travellers choose their next trip.


With that in mind, experts at LeLynx. fr sought to discover which are the most popular eco-friendly French destinations and attractions according to Instagram.


RESULTS:


Eco-friendly destinations have increased in popularity this year with approximately 129,000 online articles written on the topic The French Riviera is the most Instagrammed


eco-friendly most French


destination, with almost 5 million hashtags on the social media app. The second


Instagrammed Destination


Number of Instagram hashtags 1. The French Riviera 4,887,696 2. Brittany 1,311,244 3. Angers 1,043,541 4. Mont Saint-Michel 577,517 5. Camargue 524,657 6. Vannes 489,167 7. Chamonix Mont Blanc 332,233 8. Canal du Midi 122,899 9. Aigues-Mortes 116,707 10. Lake Annecy 69,403


eco-


friendly French destination is Brittany – with 1.3 million hashtags on the gram.


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