MOTIVATION
Motivation…a Growth Industry GERHARD GSCHWANDTNER
What brings 17,000 people to a mega-seminar? Why do they spend eight hours listening to six speakers strike such familiar themes as motivation, success, leadership, teamwork, health, religion, war, politics, character, and positive thinking? Are they tired of the fantasy experiences offered by mindless television? Are they tired of getting a daily dose of bad news? Are they tired from over- exposure to endless reports about crime, scandals,
crooked politicians, and unethical leaders? 22 | JULY 2016 SELLING POWER
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Even motivational promoters are not exactly sure what brings so many people to these seminars. Many observers agree that these programs serve a profound need for positive change in America. One seminar par- ticipant told me, “These people are hungry to contribute to the greatness of America. That’s why they come to collect wisdom from these great speakers.”
It appears that motivational events
prepare people to take charge of their lives. People are hungry to integrate the life lessons of true winners. They want to know what is good about America and how to share part of the power that causes positive change. They want to know how to reshape
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