Our Business The Group consists of the UK Bakery and the Overseas sectors businesses.
UK Bakery UK Bakery has eight factories each with its own range of products and manufacturing capabilities.
Lightbody of Hamilton Ltd, based in Hamilton, employs over 1,100 people and is the UK’s largest supplier of Celebration cakes with Disney, Universal, Weight Watchers and Thorntons products within its Licensed Portfolio as well as Own Label Cake. It also produces a wide range of sweet snacking products, slices and in store bakery bites, a number of which are under our licensed brands.
Memory Lane Cakes Ltd is based in Cardiff and employs around 850 permanent staff as well as agency staff during promotional and seasonal peak times. It is the leading manufacturer of the UK retailers own label sharing Cake ranges. Memory Lane Cakes also produces under a number of our licensed brands as well as our own Memory Lane brand.
“Eight factories, each with its own range of products and manufacturing capabilities.”
The Fletchers Group of Bakeries acquired in October 2014 has three factories located in Sheffield, Manchester and London employing over 650 people. It produces a wide range of fresh and frozen bread and morning goods products, which are distributed to leading UK retailers and foodservice customers. The Fletchers foodservice business represents an important new channel to the Group through its Kara brand and own label offering and should provide revenue growth opportunities from the development of a foodservice range of Cake products and the range of Nicholas and Harris Ltd. (N&H) products.
N&H, based in Salisbury, employs around 280 people and produces a range of speciality bread and morning goods which are distributed to UK retailers and, following the Fletchers acquisition, to foodservice customers. N&H is now under Fletchers’ management due to the similar nature of its business. Its offering however is still differentiated from the Fletchers’ business with its focus on ‘clean label’ breads, rolls and buns. Within its brand portfolio, N&H has Vogel’s seeded bread, Cranks Organic and Village Bakery Rye bread, all of which have a unique niche position in the UK market.
Johnstone's business and assets were acquired in June 2015. Johnstone’s produces bite style cake products, including its renowned caramel shortcake. It is based in East Kilbride employing over 120 people supplying foodservice customers, particularly national coffee shop chains.
Campbells Cake Company Ltd is based in Twechar near Glasgow and employs 33 people. Campbells produces cold set products such as caramel shortbread and tiffin for retailers.
Brands and Licences The Group has a large retailer branded own label business as well as a substantial licensed celebration portfolio which we continue to develop and seek opportunities to enhance. Fletchers has a sizeable foodservice business to which we sell both branded product, through the Kara brand, and own label product.
Kara
Kara is the foodservice brand of the Finsbury Food Group, distributing to more than 300 wholesalers, independents and end-users such as pubs, hotels and restaurant chains. The Kara brand has been operating in the foodservice sector for more than three decades and is synonymous with the famous floured bap. Today the Kara brand has a fantastic variety of frozen bakery products, providing foodservice customers with a one stop shop for their bakery requirements.
Thorntons The Group continues to develop and innovate its branded offering via its licensing arrangement with the Thorntons confectionery business. Thorntons is the 4th largest brand in the ambient cake market and continues to grow its unit sales, outperforming the market over the last 52 weeks (Source: Symphony IRI 52 w/e 20th June 2015). Ferrero International bought Thorntons in August 2015 to expand its UK business. Ferrero have expressed their intention to maintain the Thorntons brand. Thorntons remains the dominant player within the Cake Bites market holding a market share in excess of 40%, and 2015 has seen the introduction of a raft of new product innovations which broaden and enhance the brand’s offering in the marketplace.
Weight Watchers Weight Watchers remains one of the largest food brands in the UK and we hold the licence to manufacture and distribute low fat cake to the UK and Ireland’s grocers under this brand. The Low Fat cake category continues to struggle in the face of evolving consumer health and dietary requirements. Latterly however, there has been a focus on product packaging innovation to deliver better portion control to the consumer and on a stronger more impactful pack design. On-going we seek to evolve and innovate the brand and offering ensuring its continued consumer relevance.
Character Licensed Portfolio Character Licensed Celebration cake has been a key growth area for the business, driving an overall value increase of 31% in the last 52 weeks (Source: Symphony IRI 52 w/e 20th June 2015). The evolving portfolio of licenses, strong product innovation and continued partnerships with licensors have all played a vital role in this success.
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