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FOCUSED EXPERTISE WIDER CONTRIBUTION


John Duffy Chief Executive Officer


Peter Baker Non-Executive Chairman


Peter Baker joined the Board on 1 July 2014. Peter has over 30 years’ senior CEO and Board level experience within the global bakery and consumer packaged goods industry. Most recently, Peter held the position of Managing Director of Maple Leaf Bakery between 2009 to 2013, moving into this position after the sale of La Fornaia Bakeries, of which he was the CEO. Under his leadership, La Fornaia sales and profits increased significantly, driven by the introduction and innovation of new products. Prior to these roles, Peter held COO and Divisional Managing Director positions at RHM in the Consumer Brands, British Bakeries and Cereals Divisions (including Rank Hovis Mills). Peter was previously a Non-Executive Director at Jordan’s Cereals, now a part of Associated British Foods. He also served as Vice President of CIAA (a European trade association for food and drink).


Following a Mining and Petroleum engineering degree and initial exploration and production career with Shell International, John Duffy completed a full time MBA and spent the following 20 years within the Food Manufacturing sector. Ten years of Manufacturing and Logistics Director roles at Mars Inc. were followed by private equity backed roles as Operations Director at Golden Wonder in 2000 and Managing Director of WT Foods’ largest chilled foods subsidiary, Noon Products, before and after its sale to Kerry Foods in 2005. John has Non- Executive experience in the broader consumer goods industry with Denby Pottery and several smaller start-up businesses. He was appointed interim Chief Operating Officer at Finsbury Foods in September 2008 and officially took over as Chief Executive Officer with effect from 30 September 2009.


Stephen Boyd Group Finance Director


Steve was appointed Group Finance Director in January 2010. Steve has spent 17 years in the food manufacturing sector and previously was Group Finance Director at Golden Wonder, subsequent to that was Group Finance Director and Chief Operating Officer at WT Foods Group Plc. Steve worked with John Duffy at both Golden Wonder and WT Foods.


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