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13.04.16 JOBS IN BOOKS JOBS in BOOKS
ELLO and welcome to day two of the London Book Fair and the Jobs in Books pages in The Bookseller Dailies (sponsored by Atwood Tate).
If it’s your first
time here, then make sure to get on Twitter and join the #Idontjustlovebooks campaign @Jobsinbooks. The idea was conceived by Anna Vasilyeva, a student at UCL. She wanted to help those who come to the fair to look around and learn about working in publishing. Do Tweet us what you are here for and interested in. My Job in 5 features Edwina Boyd-Gibbons, senior account manager at Midas PR. She tells us about her role and also has some great job-hunting advice. The page opposite features the Job of the Fair slot and other roles available during the fair. Remember that Jobs in Books are also online at
jobs.thebookseller.com and tweeted @Jobsinbooks. If you have any questions or want any jobs advice, you can tweet at me @Jobsinbooks or email
maria.vassilopoulos@
thebookseller.com. Please feel free to stop by The Bookseller stand (2C18) and say hello. We are having a networking party at the EU Comics bar (Interactive Bar) at 5 p.m.
with London Book Fair and the SYP (
https://thesyp.org.uk/)—feel free to join us! A big thank you to all our helpers distributing the dailies today—hope you all
have a good day. Maria Vassilopoulos, Jobs In Books
BOOK REVIEW & SPECIAL OFFER
DON’T GET A JOB . . . MAKE A JOB Laurence King, 9781780677460
Don’t Get a Job . . . Make a Job by Gem Barton offers invaluable advice to creative graduates, with the mantra that if you can’t find an opportunity that you want, then you owe it to yourself to make your own. Includes inspirational examples from those who have forged their own path after graduation.
Readers can get 20% off the book by entering code LBF20 on our website at checkout:
www.laurenceking.com.
COMPETITION
Jobs in Books has teamed up with Kogan Page to offer one lucky reader a set of The Ultimate series (
www.koganpage.com/ ultimate-series). Let us know on the Jobs in Books Facebook page one reason why these books would be useful in aiding you in your search for a job in publishing. We also have five copies of The
Professionals’ Guide to Publishing for five runners up. All winners will be chosen by 29th April—Good luck!
5 MY JOB IN
Edwina Boyd-Gibbons Senior account manager Midas PR
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www.thebookseller.com Sponsored by 5
Describe your role. We provide PR and event support for books, arts, culture and corporate clients. A typical day can include putting together the PR strategy for a new project; pitching news stories and feature ideas to the press; and scheduling a media tour for a client.
What do you like best about your role? I love that one minute I can be working with an academic author on positioning their book to appeal to non-academic audiences, and the next I can be working with the team to brainstorm feature angles around LBF’s “Shakesperience”. I’m also passionate about writing, so I relish the opportunity for ghost writing that working with corporate clients provides.
Which new projects are you working on? I’m on the PR team for LBF so that’s one of my main focuses. I’m also working on unveiling the findings of a global social media study published by UCL Press, and I’ve recently joined the team working for the BA, so I’m looking forward to getting stuck into promoting booksellers and bookshops.
Which skills are essential in book PR? An encyclopedic knowledge of the media is essential in any PR role. For book PR this means not just knowing the possible book review, extract and profile slots that could work for your author across relevant national, consumer, trade and broadcast press, but also being able to think more laterally about possible feature angles or longer-form article opportunities. A strong understanding of social media, attention to detail, an ability to build relationships with the press, clients and your team, and meticulous time management are also very important.
What advice would you give to those looking to work in the industry? PR is about people, and putting the time in to get to know the people in your industry is invaluable. I’d advise those looking to work in books and culture PR to ensure they’re familiar with which journalists are writing or tweeting in this space. Attending relevant events and putting the word out that you’re looking to move into the industry is a great way of ensuring you stick in people’s minds.
Follow us #myjobin5. Questions by Maria Vassilopoulos. If you are working in the industry and would like to appear in this column, please email
maria.vassilopoulos@
thebookseller.com.
#MYJOBIN5
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