SPOTLIGHT ON AFRICA


FOR THOSE PREPARED TO TACKLE ITS UNIQUE CHALLENGES, THE CONTINENT IS BECOMING MORE BUSINESS-FRIENDLY THAN EVER BEFORE


62 BBT JULY/AUGUST 2015


WHEN THE MOST OIL-RICH NATION IN AFRICA and the continent’s largest economy, Nigeria, nearly runs out of jet fuel, leaving thousands of air passengers stranded – as happened recently – it makes you sit up and think about buying business travel to the region Ebola, security and terrorism fears, as well as social unrest and visa issues have all put a strain on executive travel to the continent. Yet as a business travel destina- tion it’s a tantalising prize: six of the world’s ten fastest-growing economies are now in Africa, and there’s also a burgeoning middle class, ready to spend. Outside Europe, Johannesburg in South Africa is already the fourth most-visited


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