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Trump vows to eradicate water- saving KBB products in US
ACCORDING TO a document released by The White House, US President Donald Trump plans to roll back regulations governing sustainable kitchen and bathroom products, including products such as water-saving shower heads. In an effort to “make America
affordable and energy dominant again” the White House document said Trump plans to “empower consumer choice in vehicles, showerheads, toilets, washing machines and dishwashers”. The executive order will target
regulations that limit water usage in such products. In the US, federal regulations have been established to limit the flow rate of showerheads to save on water consumption. Currently, shower products are subject to the US Environmental Protection Agency’s WaterSense program, which certifies shower products that meet specific performance requirements. Trump has been publicly
complaining about water pressure since as early as 2019. In August 2023, for example, he gave a speech at a South Carolina GOP dinner that turned into an extended rant about product regulations. According to reporters, Trump
told the assembled diners: “You know I have this gorgeous head of hair – when I take a shower, I want water to pour down on me. It takes you 10 minutes to wash your hair. You know what you do? You just stay in the shower about 10 times longer. It’s the same. Actually you probably use more water.”
Whirlpool Corp closes 2024 with loss of more than £300m
US-BASED appliance juggernaut Whirlpool Corporation saw a major decrease in sales and earnings across 2024, leading to an overall
loss of more than $320m over the year. Whirlpool closed the 2024 year with sales of $16.6bn (roughly £13.3bn), which is a steep decline of just under 15% from last year’s sales of $19.4bn. Pre-tax earnings for 2024 amounted to $887m (around £714m). This is
another sharp drop of over 25% over last year’s earnings, which totalled around $1.2bn at the close of 2023. Looking at Whirlpool’s net earnings after tax, it made a loss of $323m (£260m) across the year. This marks a considerable decline from 12 months ago, when Whirlpool Corporation posted earnings of $481m for 2023. In fact, these latest results are consistent with the corporation’s financial
trajectory over the last several years. The sales decline of around 15% follows Whirlpool’s end of year 2023 results being 1.4% lower than 2022, which in turn, were 11% down from its record breaking sales figures in 2021. Whirlpool Corporation clarified that Q2, Q3 and Q4 of these 2024 financial
results specifically don’t cover its previously-owned European business, which merged with appliance brand Arçelik to form Beko Europe last year.
March 2025 kbbreview 7
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