Retailer profile // Park House Kitchens


“I did a three-month interior design course which was a solid introduction.


Working with mum for the next five years – before she retired and I took the business on myself – was obviously the detailed part of my education. I really learnt a lot from her.” When Trish retired, Emily made the difficult decision to move the company


to new premises. Looking to replicate the homely feel of Park House, she settled on a small business park on an old farm in Ockley, Surrey. “The downside to having the kitchen business almost in your own home,


is that you got less downtime,” Emily explains. “I felt quite strongly that, if I was going to run the business, I didn’t want it tied to mum’s house. But I knew the new location had to have that same homely feel as Park House because that’s one of the elements our customers loved so much.”


Expansion Continuing to put her own mark on the business, several years ago she


expanded Park House Kitchens by not only taking over the converted outbuilding next door to the original showroom, but by introducing a second product offering as well. “We have been a loyal Callerton retailer for over 20 years and that


relationship remains extremely strong,” Emily explains. “But after several customer enquiries about in-frame kitchens, I decided to extend the product portfolio. “We work with a fantastic local joinery company who


make everything to order in their own workshop. The in- frame offering sits really well alongside the Callerton product – the two options complement each other and offer our clients complete flexibility on budget as well as style and time frame.” The showrooms are housed in beautiful beamed


converted farm buildings. One features a host of Callerton displays that highlight the versatility of the range. The second showroom has deliberately been designed to look and feel like a home. In one section there is a spacious in-frame kitchen display with a huge island and bar. This studio also features a boot room display, a utility and a dressing room to highlight the true scope of its partnership with the local cabinetmakers. “The second showroom was a huge investment of time and


money, but it has really transformed the business,” she says. “Because of our relationship with the company that make our in-frame kitchens, we’re also able to offer anything cabinet-based really – like boot rooms, bars, media units and wardrobes which has really widened our appeal.” As well as her passion for kitchen design, Emily has clearly inherited her


mum’s entrepreneurial spirit and is determined to continue to develop and grow the business. “As an independent sole business owner, I am incredibly proud of what


we, myself and my team, have achieved,” she says. “It’s taken a lot of time and a significant investment, which has been scary at times but definitely worth it. “I have a five-year plan in place to increase our revenue and profit year-on-


year. And growing the additional product portfolio is a big part of that. The next stage of our development is to landscape the outside area between the two showrooms and introduce an outdoor kitchen display which will extend our product offering even further. “Beyond that, the goal is to get the business to that point where Park


House is the go-to destination for kitchens and cabinetry in West Sussex and Surrey. I want anyone thinking of buying a kitchen in this area to think ‘whatever we do, we have to see Park House first’.” kbbr


March 2025


kbbreview


47


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64