Decorative Panels Group | ADVERTISEMENT FEATURE


Expert panel J


ulian Tatham has always been focused on designing and selecting products that can adapt to the needs of today’s consumers. Keeping an eye on trends, generating fresh and exciting product design, specifying what processes are required, suggesting easier solutions for furniture assembly and recommending different substrates or surface finishes – these are all part of the design department’s service offering.


Q & A


Q: Tell us about more about The Decorative Panels Group… A: What makes The Decorative Panels Group unique is the vertical integration across all three of our businesses, enabling us to supply the most flexible and cost-effective solutions to our customers. This approach allows


us to manage


design, production and logistics at every point of the process. This, along with our diverse stock of surface materials from economical options to high-end


exclusive


surfaces, means we are able to supply many different market areas from manufacturers to retailers.


Q: What trends are you seeing in kitchen, bedroom and bathroom surfaces? A: Matt metallics within kitchens have been gaining ground and now feature among the top-selling décors. It has always been difficult to achieve consistency within the colour for metallics, but one of our


August 2023 •


recent collection launches, Fineflex Metallic surfaces, does just that. We are also seeing even more surface textures coming through, including woodgrains and more sculptural designs, perfect for bedroom furniture. Continuing the trend for matt unicolours, we are introducing even more warm tonal palettes rather than the cool greys that have dominated for years.


Q: What are your retail customers asking for? A: With growing awareness and an increased drive to supply sus - tainable options for their customers, we are seeing preferences for more environmentally-friendly solutions. As a fully certified FSC and PEFC business, raw materials, such as board substrates and foil laminates, are only sourced from responsible suppliers,


ensuring they are as


environmentally conscious as possible. Our furniture business has recently achieved certification to the environmental standard ISO 14001. Showing that we are committed to continually impro- ving our environmental footprint is essential for us as a business and, of course, for future generations. This is a process that started in June 2022, and is the first step in our three-stage group certification.


Q: What are the latest advances in surface technology and what are the benefits to customers? A: Paper foil technology has come a long way – particularly the digital technology used in the creation of the artwork and the engraving of the printing cylinders. This,


The Decorative Panels Group is one of Europe’s leading suppliers of decorative faced sheet materials, panel components and flat-pack furniture. We talk to group design director Julian Tatham about delivering the quality and style demanded by their customers for the retail market


Serica Collection


Fineflex Metallic


combined with developments in lacquering technology, have contributed


to both the visual


appeal of designs and the tactile quality of the surface. The surface resistance of paper foils has also increased with the majority of designs from our dp-décor range now being able to meet the FIRA 6250


and BS6222 severe use


categories for kitchens, bathrooms and bedrooms – suitable for all applications except worktops.


Q: What new surface finishes can customers expect to see over the coming months? A: We have recently introduced a collection of Fineflex Metallic designs to our dp-specialist range. The PET surface is made with a percentage of recycled PET and the iridescent shimmer


is visible


throughout the pigment, creating a luxurious finish. To meet the demand for matt unicolours, our Serica Collection is


For further information, please call 01484 658341


Website: decorativepanels.co.uk 51


constantly evolving with brand- new colours being introduced all the time. These are following the trend for warmer shades bringing a new energy to the collection. Within our dp-limitless range of specialised and high-performance surfaces we have partnered with Rehau to offer their RAUVISIO Crystal and Noble Matt collections. Surfaces like these add a special touch of luxury to any interior. Look out for new colour introductions soon. All of these products and more are on display in our Group Marketing Suite at our HQ in Elland, West Yorkshire.


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