SUPPLIER PROFILE | Sycamore LED
lighting market has changed, Edmond adds: “Everything has moved to LED strips and everybody is obsessed with mobile phones and technology, so now smart controls bring a huge advantage.” Taken as read these days are touch controls to turn mirrors and other lighting on and off and change the colour temperature to achieve the desired mood, but Sycamore has pushed the tech boundaries in its mirrors and cabinets with the inclusion of wireless chargers and built-in Bluetooth speakers. Edmond elabo- rates: “Most people are unlikely to put an Amazon Alexa or a Sonos speaker in their bathroom, so where do you put them? It will usually be in some kind of mirror cabinet. Can we put speakers into it? Yes, we can. Can we put a QI wireless charger into it and a wireless char- ger for a toothbrush? Yes, we can.”
Edmond and Paley are both keen to reveal details of an exciting new product SycamoreLED will be launching in the near future. “We are launching a mirror cabinet that has a tablet built in,” explains Edmond. “This will connect to the
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internet or let users listen to Spotify. You can control it from the mirror/ screen. It will also link to special scales that will check your BMI and weight and show all the metrics on the screen. That will be a big launch for us this year.”
Kitchens
While there have been big strides with tech in the bathroom, kitchens have also seen their fair share, and kitchen lighting still represents around 80% of Sycamore’s sales.
Our strategy is to focus on the independent retailer, be innovative with our products and think of the next thing rather than following trends
Natalie Paley, national sales manager, SycamoreLED
Edmond explains: “A lot of the technology is transferable between the bathroom and kitchen, and bedrooms, so we have all the smart control, voice control, wi- fi control and colour tuning options.
In the
kitchen, we also offer motorised pop-up power docks for islands that have a QI charger built
in,
USB connections, and Bluetooth speakers. Apart from appliances, we are trying to offer most of the electrical items within the kitchen and the bathroom. We even have a range of extractor fans.”
Another product that Edmond says is causing quite a stir is the new Kinetic
wireless switch. It looks like a standard wall plate but is totally wireless and sends a signal to control other lighting in the room.
Edmond also reveals that, fuelled by extractor hobs freeing up space above kitchen islands, the market for pendant lighting has grown significantly and Sycamore has doubled its product offering in that area.
Other bathroom products coming shortly from SycamoreLED include pill- shaped and strap-shaped mirrors, new cabinets and bigger and wider, more featured mirrors. There are also new wall-mounted or stand-mounted mirrors for the bedroom.
Training
More designers are waking up to the creative possibilities with lighting and the fact it is an easy add-on sale, but for those lacking confidence, Syca- moreLED will provide any training and support they need.
Paley says: “There may be an element of the unknown. But the more you familiarise yourself with it, the more training you have with the product, the more confident you are.” Edmond agrees: “We offer huge
support and if a designer either doesn’t want to do it, or isn’t confident, they can send their design to us and we will design the lighting for them.” He tells kbbreview of one designer
who had just finished doing 37 different kitchens for a contract job. He sent the
details to Sycamore and they designed 37 different lighting schemes for them. Support also comes from area sales managers who can provide one-to- one training during their showroom visits. They can also advise on lighting for the showroom displays. Displaying lighting is key, says Edmond, and he advises using displays to show as many different types of lighting as possible. SycamoreLED designs its products in-house and sources most of them from the Far East. It works closely with suppliers, liaises with them over new technologies and uses shows such as the recent ISH to monitor and stay ahead of the market trends. It also listens to its retailers, as Paley confirms: “We really listen to our retailers. If they tell us what they would like, or if they think there is a gap for a new product, we will work with them to make sure we fill any gaps. That retail feedback is really important to us.” Going forward, the push into bathrooms will continue. Edmond says: “Our massive focus is on bathrooms. We have been focusing on that and we have just doubled our square-footage. But we also want to make sure that we are not missing any opportunities on the kitchen side.” And retailers are key, as Paley adds:
“Everything we have put into place so far is going to grow and develop fur - ther. Forging those partnerships with retailers moving forward is key.”
• August 2023
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