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across hundreds of lines of avionics is ex- tremely expensive. However, according to VP of Sales & Marketing Ketan Desai, PAG’s high level of engineering capability allows them to reverse engineer and create their own test equipment under certain cir- cumstances. Desai says, “Leveraging this special capability can, for example, bring the cost of a particular piece of test equip- ment from $50 thousand down to $10 thousand.” Doing this over several lines of equipment not only yields significant sav- ings for the company, but also savings for the customer.


STABILITY STRATEGY Scott James founded PAG/PHP in 1993.


David Mast, the current CEO, came on- board when he purchased half the business in 1996. Since then, following a steady run of acquisitions and new location start-ups, this 200-employee firm has enjoyed a sky- rocketing growth rate that’s catapulted the company into the prestigious Inc. 500 list of fastest growing companies in North America. Although growth is great, PHP is not just try-


ing to grow for growth’s sake. Many years ago, their first goal was to firmly plant their stake into the ground and become a stand-alone repair sta- tion/overhaul facility and to also focus on being the “go-to” place for quick inventory. Once this was established, the company then leveraged all its previously mentioned assets to service very specific markets, intensely focusing on efficiency and cost effectiveness. Thus far, the plan has been executed to perfection. From the standpoint of ISMRO in the helicop-


ter industry, PHP’s bread-and-butter clients are what they call “mission critical operators.” These operators typically fly in sectors like EMS, SAR, firefighting, law enforcement, and offshore oil support. When an operator calls with a need, the goal is to to get them a new, overhauled, or exchange part within 24 hours or less. “Our large inventory is what allows us to be so re- sponsive, this is what separates us from the competition,” Desai elaborates. When it comes to MRO offerings however,


they are not trying to be all things to all com- ponents, nor to all people. They are very pragmatic in their approach as to the lines of repair and overhaul service that they offer.


32 March 2014


A CLOSER LOOK


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