Review ICE TOTALLY GAMING 2017
In the year it celebrates its 10th year in business, video bingo specialist Zitro is looking to diversify its product mix with the launch of Bryke, its new brand of video slot machines
Bryke was launched at ICE with the first titles of the multi-games sets Pick & Win. Each set includes five games, but with more new titles promised over the coming months.
Sebastián Salat, CEO of Zitro said: “Zitro is a major player in many Latin American gaming markets where bingo is played, but of course it isn’t allowed in every market. If we want to grow our footprint in non-bingo markets then clearly we need to diversify. Bryke has already been tested exhaustively with unprecedented success in South America and we feel the timing is perfect to bring it to Europe.”
Indeed during the show, Zitro signed a deal with French distributor Mascot to take the Spanish company’s slots into the French market.
Johnny Ortiz, President of Zitro, said: “Te French market is a key market in Europe. It is the largest market in Western Europe, and has formidable casinos operated by top-tier companies. We know it is a demanding market, but we are committed to bringing the best products to the French market. We are very happy to have the support of Mascot in this project and we are very grateful to our distributor for the trust placed in our products."
Zitro has also renewed its Blackwave platform to present around 50 video bingo games, many of them launched as world exclusives at the London show. Some of these games combine its bingo game with traditional casino games. Zitro was debuting its Big Time system for Europe with its Big Hour, Crazy Jerrypot, Super Botín and Mega Air Cash promotions systems. Each of these systems allows promotions to be programmed on days and time slots that are convenient for the operator, thus adapting to the commercial needs of the gaming location.
Mr. Salat explained: “Big Time and its associated service, Zitro Partnership Program, or ZPP, have changed the video bingo market for ever. After the successful rollout of this product in Mexico, we believe now is the time to offer it in London to bingo operators from other countries around the world. ZPP encompasses the supply of our Big Time promotional systems, expert advice in the design, programming and management of the promotions, and their advertising, both at the point of sale and through online and social media. We feel this is an experience which transcends the land-based environment, and which will help bring operators closer to their customers.”
P60 NEWSWIRE / INTERACTIVE /
247.COM
Sebastián Salat, CEO of Zitro
Zitro diversifying into video slots with the launch of new Bryke brand at the ICE show
Zitro was also showing Bingo BET, an extremely flexible system for bingo halls, which can be adapted to the regulatory and commercial requirements of bingo operators anywhere in the world, including the requirements of interconnected bingo, of dynamic bingo and electronic bingo for individual gaming halls, recently approved in Spain. BET includes options such as the physical or virtual blower, gaming with virtual cards and card printing system, interconnection of prizes, and new animations and graphics which encompass the game sequences offered to the player in the new betting terminal TWave.
In terms of Interactive, Zitro has already tasted success with online casinos, such as Suertia, Codere, Caliente, Playbonds and Betmotion and also through its social platform, World of Bingo. Zitro’s freemium games, offered through its World of Bingo application, are now being played in 194 countries by more than 1.5 million players worldwide, who have downloaded what can rightly be called, the most acclaimed social casino in the video bingo sector.
Mr. Salat explained that the whole process of launching free-to-play slots was to familiarise potential new players with the brand and the games.
Elsewhere, the company has launched a new corporate website (
www.zitrogames.com) which reflects in a clear and structured way the new dimension taken on by Zitro.
Te website is structured around the company’s four business pillars: Video Bingo, with its systems and related games; Video Slots, offered
under the Bryke Brand; the BET line of products, which covers Electronic Bingo in gaming halls and Interconnected Electronic Bingo; and the Interactive division, which includes the social business and the licensing of content.
Mr. Salat added: “Last year, when we announced Zitro’s new beginning, we said that only those companies with the ability to reinvent themselves are truly great. Te launch of our new website, coinciding with our 10th anniversary year, is a reflection of the progress made in the company’s transformation. Tis is one more step towards our vision of making Zitro a global leader in the gaming industry through innovation, differentiation and excellence.”
In terms of new markets, Zitro is poised for action in Brazil if the opportunity arises.
Mr Salat explained: “Zitro is very familiar with the Brazilian market and we feel we will be ideally placed should the legislation be approved to open it up. It would obviously be a huge market for us, but at this stage we very much see it as a bonus. If legislation is approved, we will be ready, but the key message for us this year is the diversification of our product line and the new markets that video slots will bring. We are very pleased with the positive response of European casino operators to our video slots offering, and we are looking to speed up approvals in different jurisdictions to have the first units of Bryke’s Pick & Win in some of the most prestigious casinos in Europe, where we hope to get the same excellent results Bryke is already achieving in Latin America.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107
