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BASF’s Senior Vice President, Global Pigments Alexander Haunschild launched the company's new branding


BASF rebrands its pigments business


BASF has launched a global rebranding of its pigments business under the new Colors & Effects name. The move has been accompanied by the crea- tion of an industry-focused structure targeting plastics, coatings, printing, cosmetics and agriculture sectors. “In this competitive


marketplace, we created a brand focused entirely on pigments to provide our customers with products and solutions from one single


source,” said Alexander Haunschild, Senior Vice President, Global Pigments Business. “This brand underlies the key strengths we bring to the market: chemical expertise and a broad portfolio of colorants and high perfor- mance effect pigments.” BASF operates 13 pigment


production sites in China, France, Germany, Korea, the Netherlands, Switzerland, and the US. ❙ www.colors-effects.basf.com


Open house for Maag


Maag, which makes gear pumps, pelletising systems, filtration systems and pulveris- ers, said close to 100 proces- sors, end users and guests attended the first open house at its sales and service centre in Thailand’s Chonburi province. The event was held on 30 June jointly with Maag’s recently acquired subsidiaries Gala and Reduction Engineer- ing Scheer. “There was great


www.compoundingworld.com k-online.com


interest in the expanded service capabilities of the sales and service centre with the recent addition of rotor sharpening services, overhaul of underwater die plates, and the cleaning of polymer-con- taminated machine parts,” said Thomas Willemsen, Vice-Pres- ident of Business Development for Aftersales and Service Centres at the Swiss firm. ❙ www.maag.com


It ’s K Time


After 3 years, we’re ready to go again. K 2016 presents you the best that engineers, chemists and researchers currently have on offer: machinery, technology, materials, tools, applications, and forward- looking products, processes and solutions. The best basis for global business, the perfect decision-making platform for investment. With some 3,200 exhibitors in 19 exhibition halls on more than 171,000 sqm of exhibition space, the world’s premier trade fair for the plastics and rubber industry will once again be presenting the entire range of products and services that the industry has to offer. Everything that will move the world in the future. Plan your visit now.


T ime f or Decisions


Messe Düsseldorf GmbH P.O. Box 10 10 06


August 2016 | COMPOUNDING WORLD 13 www.messe-duesseldorf.de


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