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THOUGHTS ▶▶▶ O COLOPHON


Poultry World is published by Proagrica, part of Reed Business Information bv. Copyright © 2018. All rights reserved


ISSN: 1388-3119 Frequency: 10x per year Circulation: 33,000 Managing director: Casper Niesink


Media file available on request (salesint@proagrica.com) www.proagrica.com/global; Tel: +31 314 349 968 Sub editors: Sunita van Es-Sahota, Zana van Dijk Web content coordinator: Allison Winstanley Design: Lex Aalders, Paulus Maessen DTP: Imago Mediabuilders Traffic manager: Karin Benning Production co-ordinator: John van Hummel Marketing manager: Koen Leuverink Subscriptions: www.poultryworld.net/subscribe Or contact our customer service on Tel: +31 314 358359 or email: customerservice@proagrica.com


Subscriptions can start at any chosen time. Subscribe via web- site or directly at our Customer Service. Subscriptions will automatically continue unless Customer Service receives a cancellation notification at least 30 days prior to subscription end date. Notification of subscription termination can be done either in writing or per e-mail. For information regarding running subscriptions you can also contact Customer Service. Banker: Citibank Philadelphia, Lock Box 7107, PO Box 7247-7101 Philadelphia, PA 19170-7107, USA Account no. 4067-7681; Cheques payable to: Reed Business bv Address: Reed Business bv PO Box 4, 7000 BA Doetinchem, the Netherlands Tel: +31 314 349 104 Fax: +31 314 342 408


The publisher and authors declare that they have compiled this document carefully and to the best of their knowledge. However no warranty or representation is made to the accura- cy or completeness of the information contained in this docu- ment. The publisher and authors assume no liability whatso-


ever for any damage resulting from the use of this document or its contents.


Reed Business bv, publisher of Poultry World collects data on subscribers to this magazine and when you contact our organi- sation. These data may be used for direct marketing purposes for Reed Business bv, its ventures and carefully screened compa- nies. You can block your data for use in direct marketing by writ- ing to Reed Business bv, attn Address Processing, PO Box 8080, 7000 AV Doetinchem, the Netherlands, or by e-mail to adresregistratie@proagrica.com


ESBL-scare in the right context


ne of the main drivers behind the reduction of antibiotic usage in livestock is the rise of resistant bacteria in hu- man healthcare. Human deaths due to superbugs originating from poultry meat, especially the ESBL producing E. coli is a huge scare that led to drastic measures. However, the most recent research, a decade long study in the Netherlands, shows that poultry is not the largest culprit in transmitting the bugs, it is humanity itself. The com- bination of easy access to antibiotics, wrong usage, travel and globalisation spreads the resistant bacteria. That is good news for the industry, but that doesn’t mean we are off the hook when it comes to antibiotic reduc- tion targets. Transmission of bacteria from poultry is deemed low, but poultry production is still a large reservoir of the bacteria with a prevalence of above 50%. Also, for farmers and farm person- nel there is a danger. The same study revealed that direct contact between birds and farmer does lead to human infections and possible disease treatment issues of this group. For general health and especially for the health of people involved in the poultry industry it is essential to keep anti- rd and 4th


biotic usage as low as possible and keep 3 generation antibiotics solely for human usage only. Apart from that, ESBL is only a small issue for the poultry sector. Fabian Brockötter, editor Poultry World


Proagrica is a global division of Reed Business Information, spe- cialising in the agriculture industry. We aim to deliver superior products and services that connect and empower industry par- ticipants to feed and fuel the world sustainably. More informa- tion: www.proagrica.com


Fabian Brockötter


Editor Poultry World +31 314 349611


fabian.brockotter@proagrica.com


Jake Davies


Editor Poultry World +44 20 8652 4927


jake.davies@proagrica.com


Emmy Koeleman


Editor All About Feed & Dairy Global +31 314 349125


emmy.koeleman@proagrica.com


Vincent ter Beek


Editor Pig Progress +31 314 349677


vincent.ter.beek@proagrica.com


Rosie Burgin


Editor Special Projects +31 314 358237


rosie.burgin@proagrica.com


Roel Leferink


Publishing director +31 314 349826


roel.leferink@proagrica.com


Amber Kamermans – van Remmen Sales manager +31 314 349171


amber.kamermans@proagrica.com


Geke Koudenburg


Key account manager Asia, France, Spain, Italy & The Netherlands +31 314 349834


geke.koudenburg@proagrica.com


Harm Putman


Key account manager Germany, Austria & Switzerland +31 314 349869


harm.putman@proagrica.com


Dhierinder Ramcharan


Key account manager South America, Africa, Middle East, Northern and Eastern Europe & The Netherlands +31 314 349551


dhierinder.ramcharan@proagrica.com ▶ POULTRY WORLD | No. 2, 2018 5


Antoinette Kwakman


Key account manager North America, Canada, Ireland, UK & Belgium +31 314 349561


antoinette.kwakman@proagrica.com


Joey Wensink Account manager Australia,


New Zealand & Future Farming +31 314 34 9148


joey.wensink@proagrica.com


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