ART MARKET
(Xolon Salinan Tribe), it featured “A seven- acre campus, 600 artists, close to 100 cul- tural performers and several hundred staff and volunteers with an audience of about 15,000.” A highlight was the honouring of basketry artists, introducing basket weav- ers and basket makers in the center of the Heard’s plaza. (Krol refers to the Heard market as “the
T
Fair” or “the Heard” or the “Indian Fair” to distinguish it from the Santa Fe market. “We don’t want people to confuse us,” she said. ) Art markets benefit Indigenous artists, the
art world and the cities that host them. The Santa Fe economy gets a $120 million boost every August, not through the art, but from the hotels and restaurants that support the
Victoria Adams (Southern Cheyenne).
he Heard Museum Guild Indian Fair & Market in Phoenix, Ariz., shows the range of activities. This year, said senior commu- nications manager Debra Krol
audience of more than 150,000 art lovers, col- lectors and gallery owners. Not every exhibitor follows the whole gru-
eling trail. In November, Ray Tracey (Navajo), silversmith, will set up a booth at the Ameri- can Indian Arts Marketplace at the Autry National Center of the American West in Los Angeles, Cal. He loves Los Angeles because it’s not far from his home in Window Rock, Ariz., and he lived there for about 10 years. A former actor, he appeared in TV shows such as Hart to Hart and Lou Grant. In the ’90s, he attended Santa Fe Indian
Market, one of the oldest and most famous, but stopped going when he developed two Ray Tracey galleries in the city. Later, he sold the galleries and now deals solely with Sorrel Sky Gallery in Santa Fe. Another well known artist, the glass-worker
Preston Singletary, also shows his work through galleries, but times his visits to coincide with the nearby art markets. Singletary (Tlingit)
comes all the way from Seattle, Wash., to show glassworks at Blue Rain Gallery during the Santa Fe market and the Heard Museum Guild Indian Fair & Market in Phoenix, Ariz. Market, he said, is “a very cool and functional event and works really well for a lot of the artists but gal- leries represent me on an ongoing basis.” For artists at the market, a key problem is
to attract attention amid the crowd. Before showing at any Indian market, Goshorn won- dered, “How the heck can you get a following with 1,200 artists? How do they even find you? Well, I’ll tell you how. Win a prize. You win a ribbon and people will find you.” Many of the markets are juried with artists
vying for awards and prize money. Categories range from contemporary fine art to tradi- tional arts. First prize at Santa Fe paid three dollars in the 1940s; today all prize monies there total $100,000. The Autry adds an artwork every year to its permanent collections with the Jackie Autry
34 AMERICAN INDIAN SUMMER 2015
PHOTO COURTESY AUTRY NATIONAL CENTER OF THE AMERICAN WEST
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