30 • Feb. 27 - Mar. 12, 2015 • The Log
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Baja Fish Gear Kicks Off 2015 with the Long Beach Fred Hall Fishing Tackle and Boat Show It seems only yesterday founder Ed
Tschernoscha opened Baja Fish Gear. Ed originally planned to purchase East Cape Tackle in Los Barriles, BCS, Mexico, near the Van Wormer Resort in Las Palmas. In 2001, when the deal fell through, with a garage full of inventory, Ed began looking in the South Bay area of Los Angeles for a place start his business. After searching for almost a year, he settled at 24607 Narbonne Avenue in Lomita, CA — about 6 miles from L.A. Harbor and San Pedro, 6 miles from King Harbor in Redondo Beach, not far from the Palos Verdes Peninsula, and easy access to the 110 or 405 free- ways.
A long-time fishing veteran from the
East Cape Resorts’ tournaments in Cabo, the Revillagegados in a private yacht, fish- ing from sailboats cruising up and down the coast of Mexico, Ed decided to spe- cialize on what he knew best: tackle and fishing in Mexican waters. Ed brought in lures from Pacific Pro, the
distributor of South African company Williamson (prior to being sold to Normark), Futa Lures from Hawaii and Hi-5 Lures from Cabo San Lucas. Ed also bought what was left of Proven Pattern Lures — adding to their custom lure capa- bilities. Over the years, Baja Fish Gear, which opened in 2002 has grown in size at its Lomita location making them the largest square foot retail fishing tackle
naments, both club and International, Ed and Baja Fish Gear have been top winners, including 1st place overall in 2005 at the largest Tuna money tournament in the world. In 2010, Ed and the Baja Fish Gear boat King Fin helped Silvergate Yacht Club take the 1st place club trophy in the San Diego Make-A-Wish Tuna Challenge. He also won the largest tuna in the big boat division last year. Baja Fish Gear is a strong supporter and sponsor of many clubs and tournaments, including the Marina Del Rey Halibut Derby, the King Harbor Marlin Tournament, the San Diego Make-A-Wish Tuna Challenge and the Western Outdoor News’ Los Cabos Tuna Jackpot Tournament. Stop by the Baja Fish Gear booth for
store in L.A. County, with more than 4,300 square feet of everything anyone would ever need for local, long range or big game fishing. Baja Fish Gear’s website,
bajafishgear.com, provides merchandise for sale and has several great links for Baja fishing reports and sea condition informa- tion for the private boater. Baja Fish Gear first appeared at the
Fred Hall Show in Long Beach eleven years ago with a small 10 x 10 booth. Its pres- ence steadily increased to their current 10 x 50 display, located on the upper end of the 200 row.
Besides a full selection of lures, skirts,
rods, reels, clothing and fishing tackle, Baja Fish Gear prides itself on friendly, knowl- edgeable and experienced staff. The staff knows the latest trends and tricks of the trade from splices to techniques. Ed’s staff participates on long-range charters with some of the best boats, captains, and crews San Diego has to offer — Royal Star, Red Rooster III and Intrepid, which range from 5 days to 10 days in length. Stop by the booths of these great boats for show sign-up specials on a Baja Fish Gear first sponsored charter. When it comes to tour-
exclusive show specials and new product roll outs — including a waterproof reel bag on wheels that fit into most airline overhead compartments. There will also be other great show specials from rods and reels to everything terminal. Be sure and wear your Baja Fish Gear T-shirt to the show and get other free prizes at the booth. For more information visit
bajafishgear.com or call (310) 517-9897, (877) 517-9897 toll free. The store is locat- ed at 24603 Narbonne Avenue, Lomita, CA 90717-1619.
Sales Service Parts
Warranty New West Coast Novurania Dealer
All DL Models In Stock at our Convenient Newport Mesa Location
949.645.7673 •
MaurerMarine.com • 873 W. 17th
Street • Costa Mesa CA 92627
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