REGULAR


10 QUESTIONS WITH... LAWRENCE OSBORNE


Each issue we ask a cleaning industry professional the Tomorrow’s Cleaning 10 Questions. This time around, we chatted to Lawrence Osborne, Channel, TASKI & Cleaning Tools, UK & Ireland Marketing Leader at Diversey Care.


Q7


Q1 Q2


Q3 Q4


Q5


WHAT WAS YOUR FIRST JOB?


Technical Consultant, writing product safety data sheets and product labels.


HOW DID YOU GET INTO THE CLEANING INDUSTRY?


By accident, a family friend suggested the role would suit my qualifications and was near to home.


WHICH THREE WORDS DESCRIBE YOUR


PERSONALITY? Outgoing, confident and honest.


IF YOU COULD HAVE ANY JOB, OUTSIDE OF THE


CLEANING INDUSTRY, WHAT WOULD IT BE AND WHY? Probably something creative; an artist or a carpenter, something that used my hands and imagination.


HOW WOULD YOU IMPROVE THE CLEANING


INDUSTRY? Insist on industry qualifications and pay a higher rate for the lowest paid. Basic economics – supply and demand.


Q6


IF AN INTERN WERE TO START TOMORROW,


WHAT’S THE ONE PIECE OF ADVICE YOU WOULD GIVE THEM? Look for a gap in the market and think big, really big!


20 | Tomorrow’s Cleaning


IF YOU WON THE LOTTERY TOMORROW, HOW WOULD


YOU SPEND YOUR FORTUNE? Traveling the world with my family, driving sports cars and boats, fishing and playing golf at the most exclusive resorts.


Q8 Q9


IF YOU COULD HOST A DINNER PARTY AND INVITE


ANY THREE GUESTS, DEAD OR ALIVE, WHO WOULD THEY BE AND WHY? Elvis, Laurence Olivier and Oliver Reed – what a party!


WHAT, DO YOU THINK, IS THE FUTURE OF THE


CLEANING INDUSTRY? Soilage retardant, self-cleaning surfaces, greater mechanisation, widespread use of robots and remote working and monitoring.


Liam Smith, Ireland Sales Director at SCA, asks:


Q10


CAN YOU EXPLAIN THE IMPACT, IF ANY, THAT


SOCIAL NETWORKING AND THE INTERNET IN GENERAL HAS HAD ON YOUR ORGANISATION OR YOU PERSONALLY? We see greater influence from networking within professional groups, recommendations and endorsements which would have been verbal now go digital. The internet means the answer to most cleaning problems are just a click away.


Check out the next issue to see what Lawrence asked our next industry professional...


www.diversey.com twitter.com/TomoCleaning


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