AVENUE SETS THE STYLE As part of IVC Group, Avenue used The Flooring Show to demonstrate the on-trend style of its cushion flooring ranges, demonstrating the reasons for the growing popularity of this versatile, comfortable and easy to look after flooring choice.
Finding interest from a new generation of homeowners wanting to create stylish interiors with the minimum of fuss, sales of cushion flooring have developed significantly and with Avenue on-board, retailers have an ideal collection designed to capture the interest of homeowners with stylish solutions.
With six collections including new updates every year, a website with a free-to-use consumer sample service and regular social media activity, Avenue is focused on design-led collections that deliver the latest looks to homes. The Flooring Show saw Avenue demonstrate these along with the innovation and technical excellence that has made the brand stand out on the style radar.
“We used The Flooring Show to demonstrate that Avenue cushion flooring is very relevant to today’s style and cost conscious homeowner. Along with providing a beautiful aesthetic to interiors with ease of installation, maintenance and great comfort and longevity, we also ensure that Avenue delivers the very best in service, a fact we were keen to highlight at the show,” commented Victoria Hemelaer, product manager for the brand.
www.avenuefloors.co.uk CROWN FLOORS SHOWS OFF
NEW RANGES AND POS With an early 2015 packed with new product and point of sale launches, Crown Floors used The Flooring Show to affirm its formidable collection of carpets and point of sale offering to retailers visiting Harrogate.
The brand has grown significantly since it entered the UK market and while it has continued to innovate with new ranges every year, 2015 represents the first significant overhaul to the portfolio. Six new ranges ensure that Crown Floors is a brand packed full of stylish carpets that deliver the latest in interior fashion.
“With visitor numbers up by 10% and a huge amount of interest in our products The Flooring Show provided us with an opportunity to tell retailers about the new on-trend styles now available in Easy Clean, Extra Strong Easy Clean and incredibly
16 | SPOTLIGHT ON THE FLOORING SHOW
soft polyamide fibres. The response was excellent, with really positive feedback on the assortment of styles and colours,” said James Caldwell, sales coordinator, Crown Floors.
Crown Floors also showed off a stunning tombola unit that holds 74 samples, including four of the six new collections. Waterfall style lecterns presenting the new ranges, alongside existing popular collections were also displayed at The Flooring Show, again to positive feedback from retailers.
www.crownfloors.co.uk www.tomorrowscontractfloors.com
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