Lanchester Wines
bottle from the list. It adds a little pizazz to the party too.
2. Vegan
Consumers are demanding more alternatives to meat when eating out – whether its vegan or vegetarian dishes – and of course a suitable wine must be available. This is largely driven by females and the 35 – 44 year olds age group who agree they would be likely to choose a plant-based or meat-free alternative in the next 12 months.
Wine producers are increasingly moving towards vegan-friendly filtration and your wine merchant will be able to work with you to identify which wines are available. For example, at Lanchester Wines we clearly label our wines with a Vegan Friendly symbol and have made them easy to find via our website:
www.lanchesterwines.co.uk/products
3. Mid Premium Wines
Stats and research is showing that, while wine consumption on the whole is slightly down year on year, the price paid per bottle is on the increase – consumers are drinking less but drinking better. Have the duty conversation with your customers (The duty on a bottle of £5 wine is the same as a £20 bottle, so the ratio of duty VS wine cost is far better the further up the pricing ladder you go)
The wines which work exceptionally in this bracket are the ones which offer a point
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of difference. So think emerging wine region or a super varietal. For example, the Charles & Charles Riesling hits this spot – not only an American Riesling as opposed to German for example, but also from Washington State which is definitely top of our ‘ones to watch’ wine regions. Plus, the label is super cool, you’d be proud to show this wine on the table. White Rioja is also such a great option from Spain but often gets overlooked by the classic reds from the old world region.
Importantly, just because it’s more expensive doesn’t mean it’s ‘by the bottle only’ – this is the perfect opportunity to offer more premium wines by the glass, even if it’s just one or two wines that rotate weekly for example. There are some fantastic wine merchants out there. Utilise their expertise from time to time.
4. Interesting blends
2019 is the year wine drinkers want to try something new and exciting – but at the same time not stepping a million miles away from the wines they know. We’re working with a really exciting Sangiovese Shiraz blend from Australia for example. Victoria is producing wines that really shake up convention. There is also the education element to consider. Take Châteauneuf-du-Pape in France - there are up to 13 different grapes permitted in the blend but how many people are actually aware of this..? It’s our industry responsibility to educate consumers so let’s do more of it!
Conclusion
The above may seem like logical and common sense – because it is. If you wish to take anything away from today it will be these following points
1. Look to new and different regions – The classics are, and always will play a pivotal role in the wine industry, but why not experiment- You may stumble across your new fave!
2. Packaging innovation and development has become more and more important. So think about YOUR offering, your customers and do they marry? Think carefully about your pack size – a half bottle may drive rate of sale just as much as a magnum, just in a more subtle manor.
3. The wine offering itself. Experiment with varietals, blends, wines by the glass. Utilise your supply base, your combined knowledge is not to be underestimated.
For more information on Lanchester Wines, please visit:
www.lanchesterwines.co.uk
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